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| The 100 Greatest
Advertisements |
| by Julian Watkins |
249 pages
|
$14.95
|
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A valuable collection of over 100 (actually 113) of the greatest ads ever
written. Includes classics such as "At 60 miles as hour..." by David Ogilvy,
"What everybody ought to know...About This Stock And Bond Business", "The
Greatest Reason in the World","Why Men Crack","The Priceless Ingredient","Within
the Curve of a Woman's Arm" by James Webb Young, "Do You Make These Mistakes
in English?" by Max Sackheim, and "They Laughed When I Sat Down..." by
John Caples. |
|
Also contains a revealing look behind each of the ads, including copywriter's
comments (how he wrote it, why), response figures and why it is considered
so good. |
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This book is a must if you want to improve your copywriting skills. How?
By using the method recommended by the experts: copying, in your own hand,
the greatest ads ever written. |
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The 100 Greatest
Advertisements- $14.95
|
|
| Carl
Galletti's Hard to Get Books and Tapes |
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