C a r l  G a l l e t t i ' s  H a r d - T o - G e t   B o o k s   &   T a p e s
Site
Registration
Management Resources
Marketing Resources
Product
Licenses
Order Info
Contact Us
Links
Home
 
101 Tips for More Profitable Catalogs
by Maxwell Sroge
122 pages
$29.95
     In the high-stakes catalog game, profits can soar to breathtaking heights - but small mistakes in strategy can make them plummet. Direct marketing legend Maxwell Sroge has spent years helping clients make their catalogs more profitable. The advice packed in to 101 Tips for More Profitable Catalogs starts to pay off on page one. 
     Experienced novice catalogers alike will benefit from Sroge's cogent, on-the-money recommendations to creative, mailing lists, merchandising, production, advertising, telemarketing, and fulfillment.
101 Tips for More Profitable Catalogs helps you:
  • design covers and interiors that generate sales and enhance your image
  • write copy that pulls
  • improve your order form
  • boost sales with interim mailings, sale catalogs, mini catalogs, and newsletters
  • find, order, test, and mail profitable lists
  • develop a house list that produces orders and rental income
  • determine which product categories to increase, decrease, and eliminate
  • track down new products
  • work effectively with suppliers
  • earn more through ordering incentives and sweepstakes
  • buy printing, paper, and color separation
  • choose a lettershop
  • avoid mailers' most common mistakes
  • develop new mailers
  • ensure customer satisfaction
  • analyze and improve a catalog's profitability
About the Author:
     In his career, Maxwell Sroge, noted speaker, educator, consultant, and publisher, has helped shape the direct marketing industry. His Chicago-based Maxwell Sroge Company has played a key role in the development of new mail-order businesses and leading consumer and business-to-business marketers.
Quantity Desired:  101 Tips for More Profitable Catalogs - $29.95

 
Carl Galletti's Hard to Get Books and Tapes
© Copyright 2004 Info Product Sites, Inc.
Phone: 812-232-3969  -  Fax: 812-235-0147
E-Mail: info@twipress.com
Address: 120 South 7th Street  -  Terre Haute, IN 47807