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101 Ways To Write Dynamic Media Releases
by Raleigh Pinskey
$199.00
Save thousands of $$$ in advertising and get new business to come to you. 
Special Bonuses Included with Your Purchase!
     If you want coverage on your business, product, idea, or yourself in magazines local and national newspapers, newsletters, radio, TV or the Internet, then "101 WAYS TO WRITE DYNAMIC MEDIA RELEASES" is just what you need.
     This media survival kit includes information on the specific content and format for each type of release.
     Also included are 101 examples of media releases, and templates of "The Big Five": news releases, calendar listings, camera ops, pitch letters and media alerts.
     P.T. Barnum said: "Without promotion, a terrible thing happens; Nothing." 101 Ways to Write Dynamic Media Releases Stamps Out That Nothingness!
Table of Contents
1.
 The Media and You: A scorecard so you can know the players.
2.
 The Five W¹s: The who, what, where, when and why of it.
3.
 Rules & Regulations: The basic nuts and bolts for all 5 releases.
4.
 Headlines: How to make an impression so they¹ll read on.
5.
 Contact Information: A better mousetrap won¹t sell without an address.
6.
 Quotes: Putting a credible face to the inanimate words.
7.
 Hooks, Leads and Story Lines: The silver lining for the cloud.
8.
 Releases & Results: What goes out and what comes back.
9.
 The News Release: Information on your business, product, event, talent or idea.
10.
 The News Alert: Tells the media what you¹re doing and why they should come and cover it.
11.
 Camera Ops: Getting print and TV cameras to shoot your project.
12.
 Calendar Listings: Listings to attract public participation to your event.
13.
 Pitch Letters: Getting the media to write a feature story or interview you for radio or television.
14.
 Media Kits: The history that lends credibility to your release.
15.
 Deadlines: The rules of the road for putting your release to bed.
16.
 Tracking: Knowing where its been so you can justify the effort.
17.
 101 Tips for Writing a Media Release: The summary.
18.
 Raleigh¹s Million Dollar Rolodex: Offline and online media directories for the right media lists for your projects.
19.
 Resources: Tools to expand your knowledge base.
When you order this outstanding marketing tool you will also receive:
BONUS #1: Raleigh Pinskey's 101 Ways to Promote Yourself
     You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it.
     Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond.
Find Out How To:
  • Develop hot new leads
  • Project a positive image
  • Get your name in front of prospects
  • Promote instant name recognition
  • Hold on to valued customers
  • Cultivate referrals
  • Position yourself for greater visibility
  • Grow your network and database
  • Explore media opportunities
  • Market effectively on the Internet
  • Create goodwill in your community
Take Charge of Your Success!

CONTENTS 

Forward
Introduction

PART I: BUSINESS BASICS
PART II: NAME RECOGNITION
PART III: NETWORKING
PART IV: RELATIONSHIP MARKETING 
PART V: MARKETING WITH TELEPHONE TECHNOLOGY
PART VI: RESPONSE MARKETING
PART VII: USING THE MEDIA TO GET THE WORD OUT 
PART VIII: TELESHOPPING
PART IX: IN-STORE PROMOTIONS
PART X: THE INTERNET
PART XI: KEYS TO SUCCESS

Raleigh Pinskey's Million-Dollar Media Rolodex
Permissions 
BONUS #2: Raleigh Pinskey's You Can Hype Anything!
Creative Tactics and Advice for Anyone with a Product, Business or Talent to Promote . . 
     All businesses and organizations--large or small--need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals.
    Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity -- from launching campaigns to handling interviews . . . from free PR to the dos and don'ts of visual materials
     A step-by-step guide that provides hands-on advice and intuitive skills that generate results.
CONTENTS

Acknowledgments
An Introduction to Hype
1.
 Public Relations vs. Advertising
2.
 The Art of Public Relations
3.
 How to Make Yourself Media Friendly
4.
 How to get the Media to Cover Your Event
5.
 How to Plan Your Media Campaign
6.
 The Media Kit
7.
 Mailing Lists, the Backbone of Public Relations
8.
 Pitching Your Project to the Media
9.
 Using Gimmicks to Assist Your Pitch
10.
 The Art of Follow-Up
11.
 Interviews
12.
 Wrapping Up the Campaign
13.
 Don't Be Caught Unaware

Appendix
BONUS #3: Michael E. Cafferky's Let Your Customers Do the Talking
You Too Can Master the No-Cost "Secret Formula" That Puts Your Company Ahead of the Pack
     That's the secret? Let your customers become your best sales people. Sound crazy? It's not. Word of mouth is the most powerful marketing tool around. Studies show satisfied customers tell four or more people about their positive experience. If, however, you disappoint your customers, word-of-mouth can devastate your business-because dissatisfied customers tell up to eleven other people.
     This book is a tool kit of proven, low-cost promotional methods used by some of the fastest growing and most successful businesses in the world. In this book you will learn how to FIND your champion customers who spread your positive reputation, how to INSPIRE them to bring you more customers, and how to THANK them appropriately when they work for you. I welcome reviews on this book from a variety of perspectives. Also, I welcome email notes from individuals and organizations interested in using and promoting word-of-mouth marketing. 
BONUS #4: Phone Consultation with Raleigh Pinskey!
     Purchase Raleigh Pinskey's 101 Ways To Write Dynamic Media Releases and you'll receive all of the 3 bonuses above plus a 1/2 hour Phone Consultation with the expert herself!
To receive this great marketing tool plus the 4 bonuses simply use our secure shopping cart system below
Quantity Desired:  101 Ways To Write Dynamic Media Releases plus 4 bonuses - $199.00

or
Order the Entire Power Promotion Package including:
 
1.
 The Zen of Hype, An Insider's Guide To the Publicity Game 8 cassettes. 26 years of everything you need to know on how to make publicity work for you condensed into 5 hours! 
2.
 101 Ways To Promote Yourself (book, 400 pages)
3.
 You Can Hype Anything (book, 169 pages)
4.
 101 Ways to Talk Your Way Onto Talk Shows (workbook, includes TV talk show lists and directories to get any list you need)
5.
 101 Ways to Write Dynamic Media releases (workbook, includes templates and examples, plus a 1 hr live workshop audio cassette)
6.
 Michael E. Cafferky's Let Your Customers Do the Talking proven, low-cost promotional methods used by some of the fastest growing and most successful businesses in the world.
7.
 AND... a 1/2 HOUR CONSULTATION with Raleigh Pinskey!
for the incredibly low price of $399.00!
Quantity Desired:  Power Promotion Package - $399.00

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