 |
Site
Registration |
|
Management Resources |
|
Marketing Resources |
|
Product
Licenses |
|
Order Info |
|
Contact Us |
|
Links |
|
Home |
| Contents: |
| Ch. 1: Twenty-One Egregious
Copy Errors - And Why You Make Them |
| Ch. 2: Don't Let the Way
You Do Business Handicap Your Ability To Write Cash Copy, Or What You Must
Do To Become And Run A Client-Centered Operation |
| Ch. 3: The Attitude and
Skills You Need to Produce Cash Copy |
| Ch. 4: Learning What You
Need to Know About Your Prospects So You Can Write the Cash Copy
That Compels Them to Contact You |
| Ch. 5: Transforming Product
and Service Features into Benefits That Get Your Prospects to Buy |
| Ch. 6: Getting Testimonials
That Persuade Your Prospects to Buy What You're Selling |
| Ch. 7: Creating Offers Your
Prospects Find Irresistible - and Get Them to Act NOW! |
| Ch. 8: Finding Out What
You Need to Know About Your Competitors So You Can Blast Them Out of the
Water! |
| Ch. 9: Understanding the
Anxieties of Your Prospects and Answering Them - So They Buy What You're
Selling Faster |
| Ch. 10: How to Transform
What You've Done - Your Resume - Into Compelling Reasons For Your Prospects
and Answering Them - So They Buy What You're Selling Faster |
| Ch. 11: Your Prospect in
Pain? Then Sell Your Solution and You Both Must Gain! |
| Ch. 12: The Rules YOU Must
Follow for Writing Cash Copy, or One Constructive Thought After Another
for Writing What Gets Your Prospects to Act NOW! |
| Ch. 13: Looking at Some
Crucial Pieces of Your Marketing Communications: Envelope Message, Headlines,
Opening Paragraphs, and More |
| Ch. 14: In Which You Discover
Certain Critical Information About How to Get Your Prospects to Respond
to Your Flyers, Brochures, Proposals, Ads, Postcards, Annual Reports, Media
Kits, Free Client Newsletters, and Catalogs |
| Ch. 15: Mastering the Writing
Process |
| Ch. 16: Cash Copy Lay-Out
and Production Tips |
| Ch. 17: How to Use Your
Copy so You Get the Results You Want, or Secrets of Money-Making Marketing |
| Ch. 18: Tinkering with Your
Copy, or Looking for Ways to Improve Your Response |
| Ch. 19: Finding and Working
with a Cash Copywriting Consultant |
| Conclusion |
| About the Author |
| Sure-Fire Business Success
Catalog |
|
| Cash Copy |
| by Jeffrey Lant |
480 pages
|
$35.00
|
|
| How
to Offer Your Products and Services so Your Prospects Buy Them. . . Now! |
|
New 4th Printing!
Over 20,000 In Print!
|
|
| A
Resource Every Business In The World Should Be Using!!! |
 |
Look at the marketing
"communications" you're putting out... ads, flyers, post cards, cover letters,
proposals, Web sites... and all the rest. Is the first thing you see...
your name? Your company name? Your photograph? Your address? Your logo?
|
|
|
THEN YOU'RE PRODUCING
SELFISH, ME-CENTERED" MARKETING DOCUMENTS... INSTEAD OF CASH COPY...
and your sales are suffering!!!
|
|
Over 99% of the marketing communications you're producing right this minute
are ending up in the trash. They don't get anyone to act. They don't get
anyone to buy. Yet because you're spending a pile on producing this junk
you think you're "marketing". GET OVER IT! The marketing communications
you're using are failures unless they get people to ACT... unless they
get people to BUY. There is never another reason for producing any kind
of marketing communication - certainly massaging your ego isn't one! |
|
That's why you need CASH COPY in your office... now! Learn: |
-
the 21 biggest copywriting mistakes
you're making - and how to avoid them
|
-
directions for turning your
copy around so it's about your prospects... and not about you
|
-
how to turn product/service
features into the benefits that really get people to buy
|
| You'll
learn how to: |
-
turn every word, every line,
each paragraph and page into hooks that motivate your prospects to buy
NOW
|
-
get and use client-centered
testimonial
|
-
create offers that motivate
buyers...And much, much more.
|
|
Thousands of businesses
of every kind all around the world are profiting from this book. It's time
you did, too.
|
|
|
Cash Copy - $35.00
|
|
Carl
Galletti's Hard to Get Books and Tapes
|
|
© Copyright
2004 Info Product Sites, Inc.
|
|
Phone: 812-232-3969
- Fax: 812-235-0147
|
|
E-Mail: info@twipress.com
|
|
Address: 120 South
7th Street - Terre Haute, IN 47807
|
|
|
