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The Greatest Direct Mail Sales Letters of All Time Hardbound Book and Diskette by Richard Hodgson 548 pages $74.95      How they were created -- Why they succeeded -- How you can create great sales letters, too! This is a great book about writing sales letters. It comes with all letters on PC compatible diskette.      Imagine having some of the best copywriters in the world sit down with you, show you their greatest sales letters and then explain to you how they were created! That's what it's like when you sit down with this amazing collection. A bulging 8 1/2 x 11 hardbound book with 548 pages and 21 sections.      This is more than a collection of the greatest sales letters. It also shows you how to create direct mail letters of all types, including:  Consumer Mail Order, Circulation & Book Promotion, Fund-Raising, Business-to-Business Direct Mail, Inquiry & Lead-Generating Letters, Retail & Service Letters, Personalized Letters and several other types.   It also includes special sections on: Letter Lead-ins (opening copy), Letter Closes, Inquiry & Lead Generating Letters, Business-to-Business Letters, Consumers Mail Order Letters, Circulation & Book Promotion Letters, Personalized Letters, Classic Direct Mail Letters and Tips From the Experts. Quantity Desired: The Greatest Direct Mail Sales Letters of All Time - $74.95   Carl Galletti's Hard to Get Books and Tapes © Copyright 2004 Info Product Sites, Inc. Phone: 812-232-3969  -  Fax: 812-235-0147 E-Mail: info@twipress.com Address: 120 South 7th Street  -  Terre Haute, IN 47807