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| Contents: |
Preface
Ch. 1. Striking Gold Through
Word-of-Mouth Marketing
Ch. 2. What it Takes To Succeed
Ch. 3. How To Make the Grapevine
Work for You
Ch. 4. Taking Advantage of Customer
Clusters
Ch. 5. Stopping Negative Word
of Mouth
Ch. 6. Breaking Through Cultural
Barriers
Ch. 7. Infiltrating Industry
Infrastructures
Ch. 8. Finding More Champion
Customers in Your Community
Ch. 9. Introducing New Products
and Services
Ch. 10. Coordinating Word of
Mouth with Other Promotional Methods
Ch. 11. Assessing the Cost of
Word of Mouth
Ch. 12. Using the Power of Emotions
To Build Your Business
Ch. 13. Creating and Promoting
a Visible Code of Conduct
Ch. 14. Turning Your Customers
into Champions
Ch. 15. Staying Ahead
Ch. 16. 53 Places Where Word
of Mouth Pays Immediate Dividends
Biography
Index |
|
| Let Your Customers
Do the Talking |
| by Michael E. Cafferky |
228 pages
|
$19.95
|
| ISBN: 0936894954 |
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You
Too Can Master the No-Cost "Secret Formula" That Puts Your Company Ahead
of the Pack
|
 |
That's the secret? Let your customers become your best sales people.
Sound crazy? It's not. Word of mouth is the most powerful marketing tool
around. Studies show satisfied customers tell four or more people about
their positive experience. If, however, you disappoint your customers,
word-of-mouth can devastate your business-because dissatisfied customers
tell up to eleven other people. |
|
This book is a tool kit of proven, low-cost promotional methods used by
some of the fastest growing and most successful businesses in the world.
In this book you will learn how to FIND your champion customers who spread
your positive reputation, how to INSPIRE them to bring you more customers,
and how to THANK them appropriately when they work for you. I welcome reviews
on this book from a variety of perspectives. Also, I welcome email notes
from individuals and organizations interested in using and promoting word-of-mouth
marketing. |
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| Carl
Galletti's Hard to Get Books and Tapes |
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