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| Contents: |
| Preface |
| Why Do I Need Marketing? |
| First Steps |
| Lots of Cheap Ideas That
Can Increase Sales in a Hurry |
| Person-To-Person: Ideas
of Special Interest to Retailers, Restaurant Operators, and Other "People"
Fields |
| To Advertise or Not to Advertise |
| Personal Selling for Success
(or: Poor Salespeople Have Skinny Kids!) |
| On the Horizon |
|
| Marketing Without
a Marketing Budget |
| by Craig S. Rice |
317
pages
|
$10.95
|
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Don't let the price fool you. Here you'll find profitable marketing ideas
that some marketing experts will sell you for thousands of dollars. |
|
It answers some of your more burning questions, such as: how you can generate
more sales without spending much money, what promotions really make sales
take off, interesting ways to get FREE publicity from the media, how to
get customers to come back and buy from you again and again, how to beat
your competition even if they have more money for advertising, how to set
your prices, what to do when business conditions are tough, ideas of special
interest to retailers, how you can get essential marketing-related products
and services without spending any money, and much more. |
|
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| Carl
Galletti's Hard to Get Books and Tapes |
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