| Confessions
of a Madison Avenue Renegade |
Top Advertising and
Direct Mail Copywriter Reveals the Secrets of Money-Making Marketing Success
in
Million
Dollar Marketing Secrets
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In his book, Million Dollar Marketing Secrets,
David provides a comprehensive guide to his innovative marketing techniques.
He reveals how to take advantage of trends that are revolutionizing both
what and how customers buy - - and how you must market to succeed in today's
highly competitive environment. He lets readers in on the insider marketing
secrets indispensable to the success of any business. |
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Million Dollar Marketing Secrets
contains dozens of money-making ideas and techniques, any one of which
could easily add many thousands of dollars to any business's bottom line.
Here's just a small sample: |
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The "new marketing realities"
every marketer must master - - before the competition does
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5 ways to improve pricing -
- without cutting it
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How to be ready for any marketing
situation that may come up
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12 unchanging principles of
human nature every marketer must know
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8 ways to save thousands of
dollars by "piggybacking" your advertising
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How to maximize profits from
every customer
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34 response and readership boosting
secrets
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The awful secret behind the
best commercials
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How to get rich by giving something
away
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How a small business can win
against the chains, category killers, and big discounters
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How to find profit-making marketing
potential in any situation
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How and why 900 numbers are
working for many of today's most successful companies, and how many business
can profit from them
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The latest in money-making direct
mail
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The right way to use infomercials
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How to get dirt-cheap time on
cable TV networks like CNN
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How database marketing can bring
you more sales from new and existing customers
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How to harness the incredible
sales-generating power of a frequent-buyers club
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How to divide and conquer your
markets
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How to get marketing help from
customers, other businesses, and even your competition!
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How to take advantage of disadvantage
(like economic downturns)
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How database marketing can bring
you more sales form new and existing customers
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how to harness the incredible
sales-generating power of a frequent-buyers club
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How to divide and conquer your
markets
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How to get marketing help from
customers, other businesses, and even your competition!
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How to take advantage of disadvantage
(like economic downturns)
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How to use marketing to generate
quick cash
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6 ways to get paid in advance
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3 ways to cash in on customers
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A legal way to print your own
money
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How to profit from barter -
- even for what you don't need
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How to generate cash for yourself
by generating it for others
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How to exploit a uniqueness
- - even if you don't have one!
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How to give your business a
customer-attracting personality
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How to offer strong guarantees
- - without being taken advantage of
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The secret of risk-free purchasing
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How to multiply profits by adding
value
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The secrets of creating rapport
with anyone
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A quick and easy way to write
your own copy
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How to jump-start a stalled
marketing program
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How to market yourself
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David started his advertising career with Ogilvy & Mather in New York
City. Today, he is a much sought-after direct response copywriter. His
ads and mailings have generated tens of millions of dollars in sales and
orders for companies from Fortune 500 giants to maverick entrepreneurs,
including the collectibles of the U.S. Historical Society, the books and
tapes of the Zig Ziglar Corporation, and the newsletters of Louis Rukeyser,
Charles Givens, and Dr. Joyce Brothers. |
| Praise for Million
Dollar Marketing Secrets |
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"I have gained more useable marketing insight...in one sitting than with
any book I've ever read!... I know that the ideas will soon make me rich!" |
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Brian Voiles,
President, Brian Keith & Co., Sandy, Utah
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"When ...I need marketing advice...I turn to David...His book is just one
testament of his marketing genius." |
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Larry Fowler,
The Zig Ziglar Corporation, Dallas, Texas
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"...Spendidly written...a way with words...What impresses me most...is
the zest which permeates the book. It is contagious..." |
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David M. White,
Ph.D., Former Chairman, School of Journalism, Boston University
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"Some of the best ideas I've ever seen on increasing profits with marketing!" |
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William Royall,
President, Royall & Co., Richmond, Virginia
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