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Site Registration Management Resources Marketing Resources Product Licenses Order Info Contact Us Links Home Contents: Ch. 1: Very Candid Thoughts About Why Your Current Marketing May Not Be Working, The Excuses You Make For Not Marketing, And The Mental And Technical Prerequisites You Need to Make Your Marketing Successful Ch. 2: How to Handle Your Market Research: Getting the Insurance You Need to Make Sure You're Heading in the Right Direction Ch. 3: Developing a Marketing Plan You Can Successfully Live with and Work Ch. 4: Essentials of Creating Effective, Inexpensive, Persuasive Marketing Documents Ch. 5: Money Making Mail Marketing Ch. 6: Getting Your Message to Your Buyers for Free. Using and Profiting from Unabashed Promotion Ch. 7: Profiting from Classified and Small Space Ads Ch. 8: Phone Profit: Keeping Existing Customers Happy and Getting New Ones by Telephone Ch . 9: Solution Selling: What You Need to Know and Do to Close Your Sales Ch. 10: More Marketing Methods: Specific Ways to Sell More to Your Existing Customers and to get New Buyers, too Ch. 11: Mouth Marketing: How to Use Talk Programs of Every Kind to Promote and Sell Your Products and Services Conclusion Appendix Samples Section About the Author Recommended Resources

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