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| Ogilvy on Advertising |
| by David Ogilvy |
224 pages
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$23.00
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This is one of the best books ever written on the subject of advertising
by the person who is undoubtedly it's most popular spokesperson. Not a
wasted word in the book. |
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The chapter on print advertising alone is worth 10 times the price of the
book. It contains specific recommendations on how to compose an ad and
is based on research that was backed up with tested results. You won't
find such valuable advice anywhere else. Direct mail was Ogilvy's secret
weapon and he has some very valuable insights to share with you in this
books. |
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Carl
Galletti's Hard to Get Books and Tapes
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