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Contents
Preface
Introduction
The First Secret:
Don't Answer Your Own Questions
The Second Secret:
Every Business Needs An S.O.B.
The Third Secret:
Why Talk To Just Anybody, When
You Could Be Selling Somebody
The Fourth Secret:
Don't Let Your Advertising Be All Show And No Go
The Fifth Secret:
The Value Of A Good Education
The Sixth Secret:
Tell Them Why, And Then They'll Buy
The Seventh Secret:
Put Your Money Where Your Mouth Is
The Eighth Secret:
The Only Votes That Count Are The Ones That Are Bought And Paid For
The Ninth Secret:
Life (and business) Is A Big Parade
The Tenth Secret:
Everyone Loves The Circus, But No One Likes To Jump Through Hoops
The Eleventh Secret: The After Dinner Mint
The Twelfth Secret: You Can't Move Forward Without Your Back-End
Secrets From the Lost Art of Common Sense Marketing
by H. Brad Antin and Alan J. Antin
Important Secrets Revealed inside...
  • Where to find the best consultants in the world, and get their advice for FREE!
  • How a straight talking S.O.B. can literally flood you with customers.
  • How to determine the perfect time to change your advertising.
  • A fail-safe way to tell if your price is too high... or even worse, too low.
  • How to turn a $15 sale into a $1,000 profit!
  • The real secret of getting people to believe everything you tell them.
  • How to know which of your ads "bring home the bacon," and which are wasted "fat."
  • A super simple technique to eliminate "buyers remorse," reduce exchanges and refunds, while increasing gross sales at the same time.
  • What causes 66 % of your ex-customers to become ex-customers - and what you can do to stop it!
About The Authors: The Antin brothers have owned and operated many successful businesses including companies in manufacturing, wholesale distribution, retail sales, service, and mail order. Even though they generated million s of dollars in sales and profits from all of their companies, the brothers found that, regardless of the type of business they were in at the time, they always enjoyed the marketing most. And their marketing produced incredible results. They began uncovering "The Lost Art of Common Sense Marketing" in their very first business, and over the next twenty-one years, have documented these powerful marketing principles in away that anyone can use to duplicate their stunning successes. Brad and Alan have now found the perfect business for themselves. They run The Antin Marketing Group, Inc., a marketing consultancy that specializes indirect response marketing. In addition to being highly sought after guest speakers, they also produce seminars and have recently begun to publish a well respected marketing newsletter.
Quantity Desired:  Secrets From the Lost Art of Common Sense Marketing - $14.95 each


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