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| Unlimited Selling
Power : How to Master Hypnotic Selling Skills |
| by Donald J. Moine &
Kenneth L. Lloyd |
288 pages
|
$14.95
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| ISBN: 0136891268 |
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The authors of this work believe top salespeople can be developed by applying
the principles of hypnosis to sales presentations. They give a brief history
of hypnosis and describe how it has been used in the counseling professions.
They then show how the same techniques of trust building, wording, voice
tone, and delivery can be applied to sales situations. Although this may
sound like some shady sales gimmick, it is actually very good advice on
the art of persuasion. |
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Less general in approach and more technique-oriented than Kathy Aaronson's
Selling on the Fast Track ( LJ 5/15/89), this is recommended for larger
libraries or those with large sales collections.-- Robert Logsdon, Indiana
State Lib., Indianapolis |
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Galletti's Hard to Get Books and Tapes |
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