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A Technique for Producing Ideas
by James Webb Young 
62 pages
$5.99
     About the book: "one of the most valuable tools any advertising person can have," says Phil Karsh of Karsh & Hagan Advertising. Presents a step- by-step process by which you can produce ideas - for anything - on demand. Gives you a clear demonstration of the method and principles that produce creative ideas - from one of the advertising industry's creative masters. 
     "one of the best copywriters in history," - David Ogilvy. Young was VP of J. Walter Thompson, while it was the top agency in the world.
Quantity Desired:  A Technique for Producing Ideas - $5.99

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