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| A Technique for
Producing Ideas |
| by James Webb Young |
62 pages
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$5.99
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About the book: "one of the most valuable tools any advertising person
can have," says Phil Karsh of Karsh & Hagan Advertising. Presents a
step- by-step process by which you can produce ideas - for anything - on
demand. Gives you a clear demonstration of the method and principles that
produce creative ideas - from one of the advertising industry's creative
masters. |
"one
of the best copywriters in history," - David Ogilvy. Young was VP of J.
Walter Thompson, while it was the top agency in the world. |
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| Carl
Galletti's Hard to Get Books and Tapes |
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