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Contents:
Special Preface for the Revised Second Edition
Introduction
Ch. 1: Technical & Mental Prerequisites of the Unabashed Self-Promoter
Ch. 2 : Fashioning a Quintessential American Success Image
Ch. 3: Information Sources for the Unabashed Self-Promoter
Ch. 4: Producing the Standard Media Kit
Ch. 5: Creating and Maintaining Your Self-Promotion Network
Ch. 6: How and When to Gather Information
Ch. 7: Producing Articles by You: The Three Critical Formats
Ch. 8: Generating Articles About You
Ch. 9: Arranging and Handling the Print
Ch. 10: Piggybacking and Multiple Use
Ch. 11: The Unabashed Self-Promoter in the Darkroom
Ch. 12: Rocking Around the Clock with the Unabashed Self-Promoter
Ch. 13: Arrange Your Electronic Media Interview
Ch. 14: The Successful Interview
Ch. 15: Arranging Your Media Wave: The Coordinated Approach to Unabashed Self-Promotion
Ch. 16: Books By and about You, the Unabashed Self-Promoter
Ch. 17: The Unabashed Self-Promoter and the Talk Circuit
Ch. 18: How and When to Use Publicists
Ch. 19: When and How to Use Negative Media
Ch. 20: A Potpourri of Promotional Possibilities
Conclusion
Appendix 1: Feature Syndicates
Appendix 2: Lecture Agencies
Samples Section
About the Author
JLA Sure-Fire Business Success Catalog
The Unabashed Self-Promoter's Guide
by Jeffrey Lant
365 pages
$35.00
What Every Man, Woman, Child And Organization In America Needs To Know About Getting Ahead by Exploiting The Media
     Thousands and thousands of people around the world are already profiting from this book. They range from people running small businesses to two sitting members of the United States Senate, from people with the most idealistic motives to those who have no other motive than simply wanting to get filthy rich. 
     Members of state legislatures and celebrities with well-known names are using this book to build their stature and promote their interests... entrepreneurs swear by it because it promotes their products and services to targeted markets.
You need this book if you're:
  • running any kind of business entity
  • selling any product or service
  • running any charitable or nonprofit organization
  • a professional who's tired of laboring in obscurity!
You get 364 of Jeffrey's characteristically information-dense pages.
Learn how to:
  • create Quintessential American Success Images... and avoid Failure Images
  • produce the documents you need to deal with the media. It's all here from media advisory, standard media release, biographical documents, fact sheets, chronology, position papers, prepared statements, media schedule, clip sheet, announcements, etc. Every form you'll ever use when dealing with the media is already done... and immediately available for you
  • create and maintain a media Self-Promotion Network
  • produce all the print articles you'll ever need... you get exact formats the print media use every day and how and when to use them;
  • handle every kind of media interview... including hostile ones
  • get just the right photo-graphs... and how to use them
  • constantly appear on radio and television programs... and know what to do to promote your products/ services when you get there
  • get "waves" of media... not just isolated, single-shot appearances;
  • create and promote books through free media... yes, there isn't an author or publisher in the world who should be without this book!
  • use negative media... to enhance your image!
  • And much, much more.
Quantity Desired:  The Unabashed Self-Promoter's Guide - $35.00

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