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The Zen of Hype

by Raleigh Pinskey

$199.00

Special Bonuses Included with Your Purchase!

You Can Harness the Power of Publicity
With this Insider's Guide to the Publicity Game

8 powerful audio tapes

Public Relations & the Media
How to Make Yourself "Media Friendly"
Planning a Media Campaign
Compiling a Media Kit
Developing Mailing Lists
Pitching Your Project to the Media
The Art of Following Up
Interviews and Media Conferences

When you order this outstanding marketing tool you will also receive:

BONUS #1: Raleigh Pinskey's 101 Ways to Promote Yourself

You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it.

Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond.

Find Out How To:

Develop hot new leads
Project a positive image
Get your name in front of prospects
Promote instant name recognition
Hold on to valued customers
Cultivate referrals
Position yourself for greater visibility
Grow your network and database
Explore media opportunities
Market effectively on the Internet
Create goodwill in your community

Take Charge of Your Success!

Forward
Introduction

PART I: BUSINESS BASICS
PART II: NAME RECOGNITION
PART III: NETWORKING
PART IV: RELATIONSHIP MARKETING
PART V: MARKETING WITH TELEPHONE TECHNOLOGY
PART VI: RESPONSE MARKETING
PART VII: USING THE MEDIA TO GET THE WORD OUT
PART VIII: TELESHOPPING
PART IX: IN-STORE PROMOTIONS
PART X: THE INTERNET
PART XI: KEYS TO SUCCESS

Raleigh Pinskey's Million-Dollar Media Rolodex
Permissions

BONUS #2: Raleigh Pinskey's You Can Hype Anything!

Creative Tactics and Advice for Anyone with a Product, Business or Talent to Promote . .

All businesses and organizations--large or small--need positive public attention to achieve success. Yet many managers are unaware of how to get publicity for their business and how to use the media to their advantage. Now readers can follow the path of successful publicity and public relations professionals.

Expert Raleigh Pinskey shares everything she and other top publicists, newspaper editors, and TV and radio producers know about understanding the media and harnessing the power of publicity -- from launching campaigns to handling interviews . . . from free PR to the dos and don'ts of visual materials

A step-by-step guide that provides hands-on advice and intuitive skills that generate results.

CONTENTS

Acknowledgments
An Introduction to Hype

1.
Public Relations vs. Advertising

2.
The Art of Public Relations

3.
How to Make Yourself Media Friendly

4.
How to get the Media to Cover Your Event

5.
How to Plan Your Media Campaign

6.
The Media Kit

7.
Mailing Lists, the Backbone of Public Relations

8.
Pitching Your Project to the Media

9.
Using Gimmicks to Assist Your Pitch

10.
The Art of Follow-Up

11.
Interviews

12.
Wrapping Up the Campaign

13.
Don't Be Caught Unaware

Appendix

BONUS #3: Michael E. Cafferky's Let Your Customers Do the Talking

You Too Can Master the No-Cost "Secret Formula" That Puts Your Company Ahead of the Pack

That's the secret? Let your customers become your best sales people. Sound crazy? It's not. Word of mouth is the most powerful marketing tool around. Studies show satisfied customers tell four or more people about their positive experience. If, however, you disappoint your customers, word-of-mouth can devastate your business-because dissatisfied customers tell up to eleven other people.

This book is a tool kit of proven, low-cost promotional methods used by some of the fastest growing and most successful businesses in the world. In this book you will learn how to FIND your champion customers who spread your positive reputation, how to INSPIRE them to bring you more customers, and how to THANK them appropriately when they work for you. I welcome reviews on this book from a variety of perspectives. Also, I welcome email notes from individuals and organizations interested in using and promoting word-of-mouth marketing.

BONUS #4: Phone Consultation with Raleigh Pinskey!

Purchase Raleigh Pinskey's 101 Ways To Write Dynamic Media Releases and you'll receive all of the 3 bonuses above plus a 1/2 hour Phone Consultation with the expert herself!

To receive this great marketing tool plus the 4 bonuses simply use our secure shopping cart system below

or

Order the Entire Power Promotion Package including:

1.
The Zen of Hype, An Insider's Guide To the Publicity Game 8 cassettes. 26 years of everything you need to know on how to make publicity work for you condensed into 5 hours!

2.
101 Ways To Promote Yourself (book, 400 pages)

3.
You Can Hype Anything (book, 169 pages)

4.
101 Ways to Talk Your Way Onto Talk Shows (workbook, includes TV talk show lists and directories to get any list you need)

5.
101 Ways to Write Dynamic Media releases (workbook, includes templates and examples, plus a 1 hr live workshop audio cassette)

6.
Michael E. Cafferky's Let Your Customers Do the Talking proven, low-cost promotional methods used by some of the fastest growing and most successful businesses in the world.

7.
AND... a 1/2 HOUR CONSULTATION with Raleigh Pinskey!

for the incredibly low price of $399.00!

Return to the Promote and Prosper Tools

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Phone: 812-232-3969 - Fax: 812-235-0147

E-Mail: info@twipress.com

Address: 120 South 7th Street - Terre Haute, IN 47807