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Contents:
Ch. 1: Why Read The Good Book
Ch. 2: Understanding The Website Marketing Model
Ch. 3: Turning Your Site into a JAM session
Ch. 4: Closing the Sale on Your Website
Ch. 5: Creating Multiple Sources of Income
Ch. 6: Lean to Make the Web Pay!
Ch. 7: Appendices & Resources
About the Author
Kevin Bramlett has a Bachelor of Science Degree in Economics, as well as numerous Accreditations, Certifications, and Awards in a diverse range of studies. His previous work includes co-authoring Internet Basics: The Non-Technical Guide to Cyberspace. In addition, he wrote, edited, and published the popular Internet E-zine ECOM: The Newsletter of Electronic Commerce for over two years. He is currently the Editor of WTP - The Web, Traffic & Profits Ezine
The Web Traffic Bible
by Kevin Bramlett
216 pages
$24.99
 
Everything You Need to Start a Business Doing What You Love on the Net!
      The Web Traffic Bible is one of the most comprehensive books available today on the subject of driving traffic to your website. If you are serious about the success of your website, then you must become a student of Internet marketing. The techniques Kevin Bramlett discusses in this book are tried and proven methods which will definitely help you cost-effectively drive traffic to your site.
     "There are underlying, fundamental organizing principles that govern how every system operates. The Internet is no different - and here for the first time is a usable analysis of those principles as they relate to the serious business of earning real profits on the Internet.
Every succesful website on the Net today is doing at least four things right - Web, Traffic, Sales, and Profits. These four areas from the basis for discussion in The Web Traffic Bible - and they are your blueprints for making money with an Online Storefront. Everything you see and hear about the news on the Web is related to the subject of Electronic Commerce can be logically tied to one of these four key concepts. Master them, and you will have a permanent toolset for understanding and exploiting business opportunities in the Digital Age
If your current website is a nightmare of unrealized potential - and if your dream instead of a website that you really works for you, effectively, around the clock - then you will profit from The Web Traffic Bible - I guarantee it!
-- Author, Kevin Bramlett
In The Web Traffic Bible, you will discover . . .
  • WEB - The Fundamental Principles of Building a Website that Works!
Who visits websites?
TABBEIS and the Internet Buyer Profile
Understanding whe "Content is King"
Creating VALUE on your website
Niche Marketing - The secret to Internet success
Understanding and Using Traffic Themes
The Principles of Website Design
Using CHANGE as an effective component of your web
  • TRAFFIC - Master Strategies for Creating a TRAFFIC JAM on Your Website!
Search Engines and Directories - Tips, Tricks, 
and What to Avoid*
Mirrors, Doorways, & Cross-Links
Banner and Classified Advertising
Email and E-Zine Advertising
Using Events to create traffic
Joint Venture Marketing Strategies
Offline Tie-ins and promotions
Affiliate Programs (creating a network of re-sellers!)
What to Avoid: Traffic Gimmicks that dilute your message
* Includes specific insturctions for optimizing web page, using META tags, the all important concepts that govern your relevancy ranking, and more. Als o includes a table of recommended strategies for the "Big Six" SED's - Yahoo!, Alta Vista, Excite, Infoseek, Lycos, and HotBot.
  • SALES & AUTOMATION - Closing the Sales on Your Website - Automatically!
Power-packed Sales Design Techniques that work on the Web!
Putting YOU in your Web Business
Using AIDA Direct Selling Strategies
Profit Maximization Principles
Understanding and using Customer Lifetime Value
Follow-up Marketing and the power of 7 Times
Credit Card Processing, Security, and Provicy
E-Zine Publishing and the sales Process
Testimonials, Guarantees, and Fullfillment.
  • PROFITS - Creating Multiple Income Channels on Your Website
Understanding and profiting from Affiliate
Programs - Your Own & Others
Selling Advertising and Sponserships on Your Website
E-Zine Revenues - Subsriptions, Advertising, and Sponsorship (not to mention sales!)
Vertical Integration of Your Website
The Proble/Solution Series Approach to Profits
Quantity Desired:  The Web Traffic Bible - $24.99

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