been looking for Eugene Schwartz's book, Breakthrough Advertising,
for 3 years now. Today, there are only 130 of these books to be found —
scattered in libraries all over the world. These are the original
copies of Breakthrough Advertising... it is said to be the
most stolen library book in the world."
— Michael Senoff
San Diego CA
Get your own copy today!
Breakthrough Advertising is NOW BACK IN PRINT
and available from the www.TWIPress.com website. We have a
limited number of copies on the way to us, so if you want to be among
the first to receive this marketing classic order now!
Advertising by Eugene M. Schwartz — the greatest book ever written
on direct marketing and advertising — has just been republished.
Why a new edition? Martin Edelston,
Boardroom's CEO, says "The book was recently selling online for $900
(used), so I felt we had to reissue it. After all, we built a wonderful
business with these concepts — so can others."
late Gene Schwartz used to marvel that people came to him regularly to
say they directly credited Breakthrough Advertising with
their making millions of dollars.
That's when Gene realized his book was
about much more than just "advertising." It's about a way to develop an
entirely new market for a new or an old product. It involves a number
of clearly defined steps. Breakthrough
Advertising shows you every
single one of those steps.
simply, Gene's masterpiece addresses the universal problem of all
copywriting: How to write a headline — and an ad that follows it — that
will open up a whole new market.
Advertising," Gene said, "is not about building better mousetraps.
It is, however, about building larger mice — and then building a
terrifying fear of them in your customers. It's about helping to shape
the largest and strongest market possible, and then intensifying that
market's reaction to its basic need or problem, and to the 'exclusive'
solution you have to offer."
Gene's secrets on
And much, much more.
your copy of Breakthrough Advertising today!