"Want A Fast And Economical Way To Improve The Pulling Power of All Your Advertising?"

Try these 7 tested copywriting secrets to put more cash-profits into your bank account without spending an extra dime on marketing or promotional costs...












FROM: Tom Antion
Wednesday, 9:27 a.m.

Dear Subscriber,

How many times have you ever asked yourself, "What does it take to create big profits on the Internet?" 

Well … I'm going to make you a $100 wager that you are far better at Internet marketing than you think.

If I'm right, you win. If I'm wrong, you lose nothing. Could anything be fairer than that? Let me explain …

I'd like you to take part in a little marketing experiment I'm putting together with a joint-venture partner. My company has a lot riding on the outcome so I really hope you participate.

If you do, I'll reward you with $100 cash to offset the price of what just may be the smartest investment you'll ever make in yourself, and your business.

Here's the heart of the matter: I'm looking for 200 profit-hungry protégés who want to spark a stampede of sales and traffic to their Web sites and businesses.

If you want to capture your share of the $500 billion Internet pie, then pay close attention to what I'm about to reveal. It's the best-kept secret that will help you acquire the unlimited success and wealth you've always deserved.

In fact, it's the secret that launched the careers of advertising legends such as David Ogilvy, Raymond Rubicam, Leo Burnett, and John Caples …

It's the secret that helped to build the direct marketing empires of Ted Nicholas, Jay Abraham, Gary Halbert, Dan Kennedy and Jay Conrad Levinson.

And it's the same secret that spawned the new breed of marketing gurus on the Net like Corey Rudl, Marlon Sanders, Terry Dean, Declan Dunn and others.

No, it's not a new pay-per-click search engine, or autoresponder system. It's not the latest viral marketing, or opt-in marketing strategy. It's not even the most recent new affiliate program. This secret drills much deeper than that.

The secret I'm talking about is the only reliable way left that cuts through the marketing noise and clutter, and captures a person's mind share. It will convert your most reclusive prospects into endless streams of income for the life of your business!

What is this secret?

Here it is: Your success online or offline boils down to one thing -- your ability to write (or recognize) world-class sales copy.

It's true. Copywriters are the "rain makers" of the marketing world - the people who generate the cash. Their job is to sell, not entertain. 

The problem is, many online and offline marketers I know often find it difficult to write copy that sells.

You know why? It's because copywriting doesn't have the advantage of face-to-face selling. You can't stand behind your readers and whisper in their ears what you "meant" to say. They either get it in a split-second, or you lose them forever!

Remember also that your prospects never seek you out. You seek them. Since they have no time to waste, they never read your marketing messages for fun.

If you doubt this, watch people turn magazine or newspaper pages the next time you take a plane or ride a bus. You'll wonder how anything has ever been sold through advertising the way people turn those pages so fast!

When someone decides to read a space ad, sales letter or Web page … that is an accomplishment. There is nothing easier in the world than to turn the page, or click-off a web site that doesn't make its promise clear and it's benefits known.

You get only one chance to make a good first impression with your readers. If you fail, you lose everything. But if you succeed…

You can become outrageously rich!

The aim of world-class copy is to make money. It multiplies the persuasive force of your best salesperson by one thousand, ten thousand, and even one hundred thousand times … at virtually no extra cost to you, or your business!

Even if you're not one of those "do-it-yourselfers" who love to write, don't worry. It's not necessary to become a world-class copywriter to enjoy the outrageous sales and profits world-class copy will bring you.

All you need is the ability to "recognize" great copy. And once you understand the psychology behind why some words pull, and others don't, you'll always get your money's worth -- in advance -- with every copywriter you hire!

My favorite Internet book was written in 1915!

Former Pulitzer and Nobel Prize winner, Pearl S. Buck once said, "If you want to understand today, you have to search yesterday." She was right.

For many years, I scoured the planet to find copywriting mentors who could teach me the timeless tricks-of-the-trade that promised to improve the pulling power of my marketing communications.

After years of trial and error, I finally found four mentors I could trust. The copywriting secrets they taught me now produce online campaigns that yield about $1.07 (in pure profit) for every email I send out. That's not too shabby, especially when you consider the size of my database!

John E. Kennedy, Claude Hopkins, E. Haldeman-Julius, and Robert Collier are my copywriting mentors. Those of us who've been smart enough to follow in their footsteps, have collectively generated millions of dollars in sales and profits ever since.

I call these men my "Mentors In Print" because they are the acknowledged "fathers of direct-response copywriting." Their influence on advertising is legendary. And they transformed direct marketing into the multi-billion dollar industry it is today!

Now, for the first time ever, I've put together their master works into a one-of-a-kind compendium of ageless copywriting tips, techniques, and tricks.

It's called Copywriting Classics™. And inside, you'll discover all the money- making secrets that almost every highly-paid marketing superstar uses today!

Here's a quick preview of the wealth-building tips you'll find inside:

  • The famous space ad that ran unchanged every week for five months and pulled 60,976 inquiries in all! (See section 1, page 23)

  • How one vitamin manufacturer re-wrote the first paragraph of his direct mail letter … and he made an extra $1.2 million in cash for just forty-five minutes of work! (See section 5, page 9)

  • What's the 2nd biggest reason that prevents your prospects from believing your claims? (See section 5, page 25)

  • American tastes haven't changed in over 75 years. Knowing what they are will improve the pulling power of your ads. (See section 3, page 3)

  • This secret built Procter & Gamble! (See section 1, page 13)

  • Learn how to raise your batting average with female prospects. Try this age-old writing technique of the copywriting masters, and your response rates will soar! (See section 3, page 14)

  • You'll improve your "opt-in" rates by up to 423% when these two words are on your homepage. (See section 1, page 10)

  • Sell $25,000,000 worth of yachts using First Class Mail. Here's the actual letter (word-for-word) that did it! (See Ch. 4, pg. 9)

  • Handkerchiefs, cigars, typewriters, washing machines, books and any other commodity item you can think of, were sold by the millions, using this simple copywriting technique. (See section 1, page 12)

  • Use this negotiation tactic to test ads in big-city newspaper classifieds for chump-change. (See section 5, page 19)

  • Hold your hat! Here's one of the most successful one-page letters in the history of direct mail. It helped Encyclopedia Britannica to become a $650 million company almost overnight! (See section 4, page 31)

Copywriting Classics™ reveals how to take the longstanding wisdom from the minds of the greatest copywriters of all time, and pour it directly into your bank account. Take a look at some of the product lines that these world class copywriters created:

Campbell's Soup • Puffed Rice • Palmolive Soap • Ford Motor Cars •
• Cream of Wheat • Ivory Soap • Spearmint Gum • Vaseline • Jell-O
Kool-Aid • Kodak • Bissell Vacuums • Raid • Kleenex • Rolls Royce • 
• Schlitz Beer • Dial Soap • KLM Airlines • Tide • Hathaway Shirts
Kotex • Zippo Lighters • Super Glue • Steinway Pianos …

… and almost every other major name brand you can think of, are a direct result of the business-building secrets revealed in Copywriting Classics™. 

I could go on, and on … but let's take a closer look at each of these "Mentors In Print" and learn more about the classic masterpieces they created. (You can view the Table of Contents of each classic when you click each title.)

Scientific Advertising by Claude C. Hopkins ( 41 pages )

The world's best copywriters today regard this as their copywriting "How-To" bible. Other marketers feel it's the best book ever written on the subject of advertising.

Claude Hopkins said that copywriting was like any other type of "salesmanship". And as such, he applied the strategies and principles of salesmanship in his copy.

It was Mr. Hopkins who first invented sampling, risk-free trials, money-back guarantees and market testing. His findings have done more for direct marketers than any other copywriter in the history of advertising.

This book is not meant to be put on the bookshelf and collect dust. It is meant for careful study and discussion with your closest marketing colleagues many times over!

"Nobody should be allowed to have anything to do with advertising until they read Scientific Advertising at least seven times. It changed the course of my life forever."

-- Direct quote from Confessions of An Advertising Man by David Ogilvy, renowned ad executive, best-selling author and founder of the Ogilvy & Mather advertising agency.

"Only a few people outside my inner circle know that the wealth I created for myself and clients is a direct result of the influence and philosophies of some of the great marketing minds from the past. Unquestionably, Claude Hopkins is the master of them all. His influence has easily added over $6 million to my personal income … and still counting!"

-- Jay Abraham, renowned as "America's Number One Marketing Wizard". He has helped to grow 9,700 businesses in over 400 industries. He normally charges $5,000 per hour, and regularly sells out seminars with attendance fees ranging from $10,000 to $25,000.

Reason-Why Advertising by John E. Kennedy ( 53 pages )

In 1904 at age 24, this former Canadian policeman was the highest paid copywriter in the world at $52,000 a year. (That's over $1.2 million today!)

He defined world-class copywriting in three words: "Salesmanship in print". And that definition hasn't changed in nearly 100 years; except these days, "print" also means TV, radio, and the Internet.

Many of his students went on to form their own advertising agencies such as Young & Rubicam, Foot, Cone & Belding, and Ogilvy & Mather. Many marketers today regard John E. Kennedy as the "Dean" of copywriting, and the father of "Reason-Why" copy.

"The history of advertising could never have been written without first place going to John E. Kennedy. There have been many world-class copywriters, but none of them knew how to teach it and define it. Kennedy was the one man who did."

-- Direct quote from The Lasker Story by Albert Lasker, who became the richest man that the advertising world has ever known. He guided Lord & Thomas for over 40 years, and helped to build major brands like Quaker Oats, Kleenex, Goodyear, RCA, Lucky Strike, and Colgate-Palmolive.

The First Hundred Million by E. Haldeman-Julius ( 182 pages )

This amazing book tells you the precise, step-by-step details of how E. Haldeman-Julius single-handedly sold over 100 million copies of his "little blue books" to create a publishing empire. What's most astounding is the fact that he did it in less than 9 years!

You get an insider's view of every experiment, every headline, and every title he tested that ultimately unmasks what the American public really wants to buy.

Many marketers today aren't willing to conduct vital "market research because of the time and money it requires. Mr. Haldeman-Julius has done all of the "dirty-work" for you so you no longer need to!

"The First Hundred Million provides a very rare inside look at the thinking, misjudgments, experiments, and lessons behind an epic success. Is there a direct-response marketer alive today who wouldn't kill for his own copy of E. Haldeman- Julius' masterpiece? There's no substitute for this book because no one else has sold 100 million copies!"

-- Dan S. Kennedy, author of three best-selling sales & marketing books including, The Ultimate Sales Letter. He is one of the most prolific and successful copywriters of all time, and he has developed scores of acclaimed "How-To" marketing courses during the past three decades.

Robert Collier's Million Dollar Sales Letters ( 38 pages )

If you could hire one person (throughout the of history direct mail) to write a sales letter for you that could pull millions of orders, the great Robert Collier would be your man for the job.

He had the amazing writing ability to sell everyday commodities such as books, raincoats, fertilizer machinery, stocks, neckties, and tires, all via U.S. Mail! As a result, he lined pockets of his clients with millions in cash. That's why it pays to study his sales letters!

Just before his death, Mr. Collier was asked to pick the 15 sales letters he considered to be his absolute best, from a list of ten thousand. This book contains those magic fifteen. Make it your 38-page "cheat-sheet" on how to write million-dollar copy.

"I think this is one of the greatest books ever written on the subject of copywriting. I've learned a tremendous amount from it, and it seems the techniques he used are even truer today. Robert Collier is one of the earliest proponents in America of writing great copy."

-- Direct quote by Ted Nicholas during a recent phone interview. Mr. Nicholas is the highest paid copywriter living today, earning up to $500,000 from a single 1,000-word ad. He now lives in Switzerland.

Over $200 in free gifts!

I believe no "How-To" course is ever complete without a few free gifts to make it worth your while. That's why I convinced my publisher to throw in a couple of extra bonuses that make Copywriting Classics™ an offer no one can resist.

These two works are my modern-day favorites. I've used them for years to eliminate the guesswork in writing winning websites, sales letters, and ads. I'm adding them to Copywriting Classics™ -- at no extra cost -- to guarantee you the fastest return on your investment that's humanly possible!

Maximum Money In Minimum Time by Gary Halbert ( 110 pages )

Considered to be the world's greatest living copywriter, Gary Halbert has sold billions of dollars in merchandise through direct mail, space ads, newsletters and TV.

From the scores of million dollar promotions he has crafted, one stands out as the most successful sales letter in the history of direct mail. It has been mailed out over 670,000,000 times and has generated over $58 million in sales.... and still counting! Now it's yours for the taking.

How To Make Maximum Money In Minimum Time contains excerpts from the world-famous newsletter Mr. Halbert has published during the past 20 years. Here are just some of his clever tips you'll find inside:

  • Everybody in the world divides their mail into "A" piles and "B" piles. The "A" pile is opened and the "B" pile is thrown into the wastebasket. Find out the closely guarded secrets to get your letters in the "A" pile!

  • It doesn't matter if you sell door-to-door, via direct mail, or on the Internet … just add one magic phrase to all your marketing messages and watch your sales -- and profits -- skyrocket!

  • Discover the one secret that has pulled billions of dollars in sales for superstar copywriters like Dan Kennedy, Gary Bencivenga and Thomas Hall, Brian Keith Voiles, and Linwood Austin!

  • Find out how an ingenious -- and often overlooked -- copywriting technique made one newspaper classified ad 753% more profitable!

And as if that weren't enough, here's one final bonus that'll make this offer mouth-watering. (I use it as a trusted guide whenever I sit down to write.)

2,001 Greatest Headlines Ever Written by Carl Galletti ( 93 pages )

Here's the fastest and easiest way to stimulate imagination and get your creative juices flowing. You'll write more compelling headlines after you review these 2,001 gems.

It doesn't matter whether you're a seasoned copywriter, or a novice just getting started, Carl Galletti designed this book to save you thousands of hours of creative time and effort!

Writing convincing copy can be a struggle. Fixing many phrases, polishing headlines … hour after hour, day after day. Since marketing experts agree that headlines are 80% of an ad, this book belongs at your desk, not on your bookshelf. There's no law that prevents you from borrowing winning headlines to boost your response rates!

Here's a sample of what you'll find inside:

  • Want to sell more books and tapes? Try these proven headlines to get more orders than you ever imagined possible … (See page 13)

  • If you're Senior Manager at a Fortune 500 firm, or a network marketer running a home-based business, now you can feast on these 217 proven headlines to attract more recruits quickly and easily … (See page 86)

  • There are only a handful of headlines that have ever been successful in selling personal care products. Here are most of them! (See page 25)

  • You can practically get any financial service or product off-the-ground when you use these 209 time-tested gems … (See page 76)

Costs less than you imagine…

The way I see it, you really have two options to increase the pulling power of your marketing messages. Option #1 is to get Copywriting Classics™ for the ridiculously low price of $247. Or there's Option #2, which is to gather your financial resources, and spend a week of one-on-one consulting time with me.

If you choose Option #2 (and two or three of my subscribers probably will), I'll teach you the rules to writing better copy in about 6-7 days! Here's a peek at a few tricks-of-the-trade I'll show you during day one and day two:

  • The 6-letter word that doubled the sales of the personal care industry

  • How to take the guesswork out of writing killer opening sentences

  • The 3 best-kept secrets to eliminate a reader's skepticism instantly

  • The exact font size used for the past 100 years to get more orders

  • The copywriting style that made Schlitz #1 in America for 30 years

If you had the cash to continue, I'd tutor you on more advanced copywriting techniques during day three and day four. Here are just four of them:

  • Hands-down, the best "premium" that can boost order rates by 370%

  • Absolutely the most powerful four-letter word in the English language

  • The copywriting secret that built Quaker Oats, Palmolive and Oldsmobile

  • A 5-word headline that quadrupled shaving cream sales overnight

And if you dig a little deeper into your wallet to make days five, six, and seven possible, I'd unveil my latest, cutting-edge copywriting techniques that could help you lure more web site traffic than you've ever imagined!

These are from a list of 67 of the most overlooked tricks-of-the-trade:

  • The fastest, easiest, and smartest way to overcome "writer's block"

  • 217 of the most compelling headlines to sell home study courses

  • The 37-word phrase that triggered a national best-selling book

  • True Story: How one copywriter made $100,000 from 600 letters

  • Get orders four times faster when you add these 3 words to your "PS"

How much would you expect to pay for such hands-on knowledge that could fatten your bank account almost overnight? (Just $4,000 a day plus expenses, of course). If you decided to spring for the whole enchilada, Option #2 would set you back $28,000.

I know this sounds like a lot of money, but believe me, it would be worth every nickel because you'd probably recover your initial investment five, or even ten times over, in as few as 12 months … or less!

But if Option #2 isn't in your marketing budget this year, then what?

Well, I suggest you get your hands on Copywriting Classics™ for just $247. That's a 99.9% price-cut to get all of my copywriting know-how and experience I've ever gathered with an all-in-one, practical "How-To" resource guide.

Copywriting Classics™ is the exact same source that highest-paid marketing superstars today use to create profitable, moneymaking ads, sales letters, web sites, radio and television spots. And now it's yours for the taking!

But there's only one problem: I'm not yet convinced that my subscribers are interested in such an advanced course on copywriting. There's a risk on my part because Copywriting Classics™ is NOT a "digital product". It's a 544-page manual containing 7 sections, physically printed and shipped to you.

That's why I asked my publisher to print only 200 copies to sell as a "pre-publication" release … and that's where my $100 bet comes in. You know, the one I made with you at the top of this Web page? 

It's the only way I can be certain that the pre-release volumes of Copywriting Classics™ fly off-the-shelf.

Here's the deal: If you are one of the first 200 who order Copywriting Classics™ , I'll personally finance $100 of your purchase right out-of-my- own-pocket!! That way, you get Copywriting Classics™ for an even lower price of $147. And you never ever have to pay me back!

What do I get out of this? Simple. I need "testimonials" for my forthcoming worldwide rollout of Copywriting Classics™ . Since this manual has never been sold before, I obviously don't have any testimonials. Will you help me?

In exchange for the $100 additional discount, I want your promise that you'll contact me and report the full story and details of your success, after you apply what you've learned from Copywriting Classics™ . Sound fair to you?

Bottom Line:
 One 5-minute email or call, is your passport to get $100 OFF the $247 pre-publication price!

Click Here To Order Now

Look, if you ever wanted to assemble a "DREAM TEAM" of copywriters you could hire, you'd have to include: Claude C. Hopkins, John E. Kennedy, E. Haldeman-Julius, Robert Collier, Gary Halbert and Carl Galletti. 

Copywriting Classics™ will bring this DREAM TEAM to you and keep your wealth-building dreams alive!

I want all six of these great ad men to squeeze themselves into your life and become your "Mentors in Print" ... just like they've been there for me.

In fact, I'm so sure Copywriting Classics™ will do for you what it has done for me, I'm offering you an unconditional, 100% lifetime money-back guarantee to make your final decision a no-brainer. Here it is:

If you're not totally delighted with Copywriting Classics™, I'll send a UPS driver to your door, pick-up your copy, and refund your purchase price on the spot. (S/H charges included!) No hard feelings, no questions asked, and we'll part as friends. So why wait? Click here to order now from our publishing partner Info Product Sites!

This offer is extremely limited!

Less than 1% of my subscribers will be eligible to take advantage of my "Mentors In Print" program. I can't take all of you with me.

So are you going to be one of the elite few who gets access to the greatest grand masters of copywriting the advertising world has ever known? 

I hope so.

You know what to do next … go to the reservation form … take out your credit card, and place your order. With an offer this good, it makes more sense to pick-up your copy now, and ask questions later. Click Here

One thing:

When I roll this offer out to other databases, I will have to hike the price back up to $247. Sorry.

Here's a quick recap of what you get inside Copywriting Classics™:

  • 544 pages packed solid with the copywriting secrets of the masters so you once-and-for-all eliminate the uncertainties of writing great copy!

  • Large, easy-to-read 8 1/2" X 11" pages with plenty of room in the margins to add notes, and even new selling ideas of your own!

  • Handsome binder that organizes and protects each valuable section. Day after day, week after week, you'll have quick access to the ideas, techniques, and case studies, that'll blow your competitors to bits!

  • Your own personal "Swipe File" section to add any new copywriting masterpieces you discover. Now you can keep them in one place where they belong -- in your Copywriting Classics™ binder!

  • SURPRISE BONUS that reveals the story of a successful businessman who made a fortune using these copywriting secrets. This age-old classic is a big favorite among copywriting pros today. You'll love this!

Soon, you too will discover how to write like the grand masters. You will have everything you need to borrow winning formulas and put an end to wasting money taking stabs at headlines or crafting offers that don't work.

These direct marketing masters have done all the testing and struggling for you. With Copywriting Classics™ you pay for results, not just information!

Take a look at the Table of Contents and see for yourself:

And it doesn't matter if you already own any of these books separately because, Copywriting Classics™ was designed as a trusty, copywriter's handbook to hi-light, dog-ear, and take notes inside the margins. It belongs at your desk, not on your bookshelf!

Instantly improve your profitability!

If you've read this far, I know you feel you deserve to bring world-class copy to your business. So why don't you treat yourself and absorb this instant library of creativity found in Copywriting Classics™? 

I give you my word that this course will change your company, your career, and your life forever. I guarantee it …

But if you decide against joining my Copywriting Classics™ "Mentors In Print" team, I want to leave you with a final message:

You are only as successful as your mentors . . .

That's the most important sentence on this Web site, so I'm going to repeat it: You are only as successful as your mentors. Finding a mentor is the most critical decision you can make to ensure your success. And that's why …

  • Jay Abraham added over $6 million to his personal income as a direct result of the influence and philosophies of the great Claude Hopkins.

  • Dan Kennedy may never have gotten the massive following of marketing students he has today, without the insights of E. Haldeman-Julius.

And …

  • Ted Nicholas perhaps wouldn't be the world's highest paid copywriter today, if he hadn't learned the gripping letter-writing style of Robert Collier.

Are you ready to let these "Mentors In Print" do the same for you? Who will be the next Jay Abraham, Dan Kennedy, or Ted Nicholas?

Will it be YOU?

Why reinvent the wheel, when you've got Copywriting Classics™ to shave-off years of trial and error? It did for me, and some of the other highest-paid direct marketers living today.

Won't you let it do the same for you too?

  • If you want to learn how to create a "feeding frenzy" over your products and services, stop what you're doing now, and order Copywriting Classics™.

  • If you want to unearth the best-kept copywriting secrets and capture your share of the $500 billion Internet pie, then click here to order now.

  • If you want to increase the repeat sales from your existing customers, or learn better ways to get new customers, then you'd better click here to order now.

Don't you owe it to yourself to make Copywriting Classics™ your secret weapon to jump-start your next marketing campaign? Get those high response rates you know you deserve!! Stop procrastinating and click here to order now from our publishing partner Info Product Sites.

Thanks to Copywriting Classics™, people like you, and almost anyone else who wants to improve the pulling power of their marketing communications, can now make more profits -- faster and easier -- than they ever imagined possible.

This is the last course you'll ever need to learn the subtle art and science of writing world class sales copy! So go ahead … click here to order now!


Sincerely,
Tom Antion

P.S. Orders will be taken on a first-come, first-served basis. Once the initial 200 orders of Copywriting Classics™ are secured, we'll be forced to put you on our "Stand-By" list. So don't wait, click here to order now from our publishing partner Info Product Sites.