|
|
||
|
|
||
|
|
||
| Issue 8 | ||
| In this issue: | ||
| Pattern Interrupt: An Advanced Advertising Technique
Internet Marketing SuperConference Oct 29-31 Las Vegas Hilton ============================================================ you have permission to share it with others as long as all the information is left intact. ============================================================ STOP READING RIGHT NOW!!! And do a dance around your computer. Sound silly? Not quite. Most of advertising is involved in creating patterns. The following is a group of phrases that you are already familiar with. I've left out a few of the words. See if you can fill in the blanks: It's the ___ thing! When it absolutely, positively, ____ ____ ____ ____. Only YOU can prevent ____ ____. And the advertising world is not the only purveyor of this. How about these: To be, or not to be, ___ ___ ___ ___. An apple a day, ____ ____ ____ ____. When the ad industry goes about trying to create a pattern they spend millions of dollars on it. How can you, with much less resources, compete? By interrupting the pattern. What is this? Simple. Just take what you would normally expect and change it to something else. Of course, it has to make sense in your context. A recent movie capitalized on this idea by having the title "Eyes Wide Shut." That's an interrupt on the pattern cliche "eyes wide open." It attracted a lot of attention. Sure there were other reasons why it did. But the pattern interrupt insured that people didn't forget the name of the movie once the coming attractions made them decide they wanted to see it. A few years ago my attention was dragged to the TV which was ringing like my phone. Some smart advertiser started their commercial with the sound of a phone ringing. Your TV usually doesn't ring. But when hear the phone ringing, your attention is directed toward it. And that's when the commercial really began. Of course, you can only do that so much before the pattern interrupt itself becomes a pattern. So, how can you use a pattern interrupt on a smaller scale? Oftentimes, an attachment to a letter is used. I've seen dollar bills, coins, fossils, aspirins, lottery tickets and other things used. You don't expect to get it in the mail. So, when you do, it interrupts the pattern of what you expect, grabs the attention of your reader A pattern interrupt can also be used in copy. Notice how this article started. The pattern is for someone to READ the article. So I inserted a pattern interrupt by telling you to STOP READING and dance around your computer. Did you? It really doesn't matter. It got your attention and broke the pattern. Many of you who are reading this now would probably not have gotten this far otherwise (although I would like to believe you would have, eventually). Be careful though. Someone once used the headline "Submarines That Fly?" That's certainly a patten interrupt. But the ad had nothing to do with submarines or flying and other than the fact that it was a pattern interrupt didn't have any purpose. The ad didn't work. Perhaps it could have if the copy had been written properly. But it wasn't. Notice that the first sentence in this article (the pattern interrupt) served a purpose: to demonstrate a pattern interrupt. Later I referred back to it, as I am now. And the transition from the pattern interrupt to the beginning of the article was both relevant and smooth. Perhaps you can get away with just a "Submarines That Fly?" approach. But I think it is better to integrate the pattern interrupt with what you are saying. In other words, don't JUST be clever. Once you've interrupted your reader's pattern, it may stir up some heavy emotions. Handle it wisely. And, as always, make sure the product or service you are delivering is worthy of your efforts. ============================================================ ============================================================ We've assembled 15 top speakers for the Internet Marketing SuperConference at the Las Vegas Hilton on October 29-31. I, of course, will be one of them. Here is just a short overview of the others. Ed Taylor has been awarded the title of "The Most Requesteed Speaker on Internet Marketing." He's got some blockbuster information to tell you that you won't find anywhere else. Just one of the things he will reveal will stand the e-commerce industry on it's head. Talk about pattern interrupt! He's tested this one thoroughly and the results will amaze you. Tony Blake runs one of the most successful discussion boards/forums on Internet marketing. Tony is also a visionary and he'll start us off by giving us an overview that can show just how much opportunity is out there and how little we've already take advantage of. Kirt Christensen has already sold two of his companies, one for $11,000,000. His advanced Internet marketing techniques are what made those companies successful and saleable. He'll share those secrets with you. Nicholas Schmidt has pioneered the concept of making your site have a "theme." Great idea and he'll show you how to multiply your profits by just focusing your site around a theme. Paulette Ensign is the lady who has sold 500,000 copies of a single booklet she put together, much of it, especially now, is being solf over the Internet. She's a fascinating speaker with a lot of solid advice. Dave Bancroft will show you over a dozen no cost or lost cost ways to start generating cash flow from your website selling other people's products and how to put your operation on auto-pilot. Shawn Casey is an author and accomplished professional speaker who brought his last company public with a market capitalization of $57,000,000.00. He'll show you exactly how he's gotten his articles published to over 1,000,000 people through Iternet newsletter alone. Robert Willmann will show you how to develop a killer e-zine (email newsletter) in less than a month. He'll also show you how he got 37,277 subscribers to one e-zine in just two months! David Berof runs a site that is used by over 50,000 webmasters. Jim Daniels says that David's site is the "most effective, targeted advertising network" he's ever seen in his three years of Internet marketing. David gets 500,000 page views each and every month on his site. And, for the FIRST TIME EVER, he will reveal EXACTLY how he did this. Marty Foley is one of the most popular e-zine publishers and Internet marketers on the net. He'll show you how he's used syndicated "how-to" articles and other techniques to build traffic to his site. Gary Christensen is the publisher 3 popular e-zines that have been around since 1995!!! He'll share some of his publishing and promoting secrets with you. You know, some of the speakers who were invited could not attend. Sure, they are successful. But their businesses literally had control of them. What's success if you don't have time to enjoy it. The next two speakers will show you how to not only be successful at your Internet business but also to have the time to enjoy it. To spend time with your family, vacation...and yes, to occasionally speak at a seminar where you can share your success secrets with others. David Burnet is a coach and professional speaker who has been showing small businesses and professionals how to market and expand over the Internet. Noah St. John is an author who has earned the high praise of such publishing luminaries as Dr. John Gray ("Men Are From Mars, Women Are From Venus"), Jack Canfield ("Chicken Soup For The Soul") and others. Although he is marketing his book on the Internet, his real strength is in showing you what you need to do to insure your success -- on the Internet or anywhere else. Judy Meininger is publisher of the newsletter, SECRETS OF SELF-PUBLISHING SUCCESS, and runs one of the most popular Internet discussion boards/forums on self-publishing. She's also a marketing and publicity expert who has worked with Ted Nicholas and others to promote both on and off the Internet businesses. As you can see these are down-to-earth entrepreneurs who are successful on the Internet and can show you what it really takes for you to do the same. There is so much more to say about this seminar that I've decided to make this issue is a two-part issue. In the next part, I'll show you how, as a subsriber to this e-zine, you can attend for HALF the normal price, if you act quickly. And how you can get IMMEDIATE BONUSES, including FREE advertising for your own website and e-zine (on a widely distributed CDROM that will go on promoting you for a very long time). See you in the next part. Continued in PART II. Please support our sponsors... ============================================================ NEW DISCUSSION BOARD!!! Lots of hot stuff about self-publishing. It called the "Secrets of Self-Publishing Success Discussion Board" Pretty hot stuff. Visit it now at: http://www.unconventionalwisdom.com/cgi-bin/config.pl ====================
mailto:SecretsOfSelfPublishingSuccess@SmartBotPRO.net ====================
====================
Let's Have a Contest! (Actually Sweepstakes) ============================================================ Three issues ago I promised to show you an example of a contest/sweepstakes and how you can use it to boost website hits, sales and profits. I decided to first present a contest and to follow it up next week with in depth details about contests, sweepstakes and lotteries -- how to keep it legal and how to use them to boost your sales, whether on a web site or otherwise. Pretty powerful stuff. I'll get to this in the next issue. You won't want to miss it. ============================================================ See you next issue!!! (But first, read PART II of this issue!) ============================================================ My Very Best to You, Carl Galletti __/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/ ============================================================ |
||
|
