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Hard-to-find
Classic Marketing Books These are the books we consider to be some of the true
classics. If you’re serious about writing effective sales copy you
should have these resources at your side. Click on the individual title
for a description of that book.
The Robert Collier Letter Book - Robert Collier At long last the Robert Collier Foundation has reprinted the classic work on copywriting - The Robert Collier Letter Book. Now available in both hardcover and softcover formats at a much lower price then the previously available spiral bound versions from other sources The book itself contains the following powerful chapters:
Robert Collier Letter Book Hardcover Edition- $39.95 How to
Convert White Space into Advertising that Sells Are you an advertising copywriter, graphic designer, manager, or business owner who has labored industriously with little or no time to do research, or to plumb the rich depths of the fruits of research? This course provides an advertising system that is hard-boiled and conclusive. It can quickly help you multiply your effectiveness and eliminate 90 percent of the grievous, but common, mistakes and errors made by agencies and advertisers today. Fatal flaws that rob you of the results you have every right to expect. The Secret to Amassing Spectacular Wealth, Income and Profits "Only a few people outside my inner circle realize that the bulk of wealth I have created for myself and my clients over the years is a direct result of the influence and philosophies of some of the great strategists and marketing minds from the past. Unquestionably, Claude Hopkins is the master. His influence has easily added over six million dollars to my personal income. David Ogilvy is right up there too. He probably contributed two or three million more. Rosser Reeves taught me a lot. So too, did John Caples. But there's one man from the past I was not fortunate enough to know - until now. His name is Clyde Bedell and he operated from the 30's through the 60's. Clyde uncovered universal principles about selling, advertising, influence and persuasion none of my other mentors even understood. I wish I'd had Clyde as my mentor then...I know I'd have earned ten million dollars more just by applying things with his fresh, new slant. If it teaches me things, it can probably teach you a trick or two also!" Jay Abraham, Abraham Publishing Group How to Convert White Space into Advertising that Sells…$149.00
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