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Hard-to-find
Classic Marketing Books These are the books we consider to be some of the true
classics. If you’re serious about writing effective sales copy you
should have these resources at your side. Click on the individual title
for a description of that book.
The Robert Collier Letter Book - Robert Collier At long last the Robert Collier Foundation has reprinted the classic work on copywriting - The Robert Collier Letter Book. Now available in both hardcover and softcover formats at a much lower price then the previously available spiral bound versions from other sources The book itself contains the following powerful chapters:
Robert Collier Letter Book Hardcover Edition- $39.95
How
to Write Advertising that Sells –
Clyde Bedell “This
book…taken to heart, to mind, and to memory can transform a writer who
merely fills white space with words into one whose words fill stores
with customers” – Vic Schwab This
is one of the best books ever written on the subject of writing ad
copy.It includes 31 proven strategies that MAKE COPY SELL.More than any
other book ever written, this book goes into the details you need to
know. For example, there are more than a dozen strategies just for
arousing interest and creating desire. And do you know the 7 proven ways to make you copy believable? It’s all revealed here.Also: how to analyze your copy to determine its relative strength before it is run! Explains how to make mail order copy more effective, how to create successful ads using a road map to wring copy, and hundred of other useful info. Ben
DuBois liked it so much, he wrote the publisher this unsolicited
comment. “It’s the best book I’ve ever read on writing advertising
copy. I feel very fortunate to have it in my library. How to Write Advertising that Sells…$89.00
How to
Convert White Space into Advertising that Sells Are
you an advertising copywriter, graphic designer, manager, or business
owner who has labored industriously with little or no time to do
research, or to plumb the rich depths of the fruits of research? This
course provides an advertising system that is hard-boiled and
conclusive. It can quickly help you multiply your effectiveness and
eliminate 90 percent of the grievous, but common, mistakes and errors
made by agencies and advertisers today. Fatal flaws that rob you of the
results you have every right to The Secret to Amassing Spectacular Wealth, Income and Profits "Only a few people outside my inner circle realize that the bulk of wealth I have created for myself and my clients over the years is a direct result of the influence and philosophies of some of the great strategists and marketing minds from the past. Unquestionably, Claude Hopkins is the master. His influence has easily added over six million dollars to my personal income. David Ogilvy is right up there too. He probably contributed two or three million more. Rosser Reeves taught me a lot. So too, did John Caples. But there's one man from the past I was not fortunate enough to know - until now. His name is Clyde Bedell and he operated from the 30's through the 60's. Clyde uncovered universal principles about selling, advertising, influence and persuasion none of my other mentors even understood. I wish I'd had Clyde as my mentor then...I know I'd have earned ten million dollars more just by applying things with his fresh, new slant. If it teaches me things, it can probably teach you a trick or two also!" Jay Abraham, Abraham Publishing Group How to Convert White Space into Advertising that Sells…$149.00
Special Clyde Bedell Combo – Clyde Bedell Get both Clyde Bedell products – the book “How to Write Advertising that Sells” and the course “How to Convert White Space into Advertising that Sells” for a special package price of only $197.00. This was the hottest seller at Jonathan Mizel’s Web Power Marketing Summit. Special Clyde Bedell Combo…$197.00
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