|
Section
|
Title
|
Page
|
|
I.
|
What
America Wants to Read ......................... |
1
|
|
II.
|
Are Americans Afraid of Sex? .......................... |
7
|
|
III.
|
The Quest for Self-Improvement .......................
|
21
|
|
IV.
|
Americans
Want Fun and Laughter ..................
|
39
|
|
V.
|
Religion Versus Freethought ............................ |
47
|
|
VI.
|
Sidelights on Reading Tastes .......................... |
55
|
|
VII.
|
Rejuvenating the Classics ............................... |
71
|
|
VIII.
|
The Hospital ................................................... |
81
|
|
IX.
|
What a Change of Scenery Will Do ..................
|
93
|
|
X.
|
The Morgue ................................................... |
101 |
|
XI.
|
An Editor and His Writers ...............................
|
111 |
|
XII.
|
How the Little Blue Books are Produced ........... |
123 |
|
XIII.
|
Following a New Title from Copy to Customer ... |
131 |
|
XIV.
|
Business Man of Philanthropist ....................... |
137 |
|
XV.
|
An Editor Turns to Advertising ......................... |
141 |
|
XVI.
|
A Comparison of Advertising Mediums .............
|
155 |
|
XVII.
|
The Passing of the "Sales Policy" .................... |
175 |
