|
Chapter
|
Title
|
Page
|
|
01
|
How
Advertising Laws are Established .......... |
01
|
|
02
|
Just Salesmanship ..................................... |
04
|
|
03
|
Offer Service...............................................
|
06
|
|
04
|
Mail
Order Advertising - What It Teaches ......
|
07
|
|
05
|
Headlines .................................................. |
10
|
|
06
|
Psychology ................................................ |
12
|
|
07
|
Being Specific ............................................ |
15
|
|
08
|
Tell Your Full Story ..................................... |
16
|
|
09
|
Art in Advertising ........................................
|
19
|
|
10
|
Things to Costly ......................................... |
21 |
|
11
|
Information .................................................
|
23 |
|
12
|
Strategy ..................................................... |
25 |
|
13
|
Use of Samples .......................................... |
27 |
|
14
|
Getting Distribution ..................................... |
30 |
|
15
|
Test Campaigns ......................................... |
32 |
|
16
|
Leaning on Dealers .....................................
|
34 |
|
17
|
Individuality ................................................ |
35 |
|
18
|
Negative
Advertising .................................... |
36 |
|
19
|
Letter
Writing ............................................. |
37 |
|
20
|
A
Name that Helps ..................................... |
39 |
|
21
|
Good
Business ........................................... |
40
|
