| by Maxwell Sroge |
122 pages
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$29.95
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In the high-stakes catalog game, profits can soar to breathtaking heights
- but small mistakes in strategy can make them plummet. Direct marketing
legend Maxwell Sroge has spent years helping clients make their catalogs
more profitable. The advice packed in to 101 Tips for More Profitable
Catalogs starts to pay off on page one.
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Experienced novice catalogers alike will benefit from Sroge's cogent, on-the-money
recommendations to creative, mailing lists, merchandising, production,
advertising, telemarketing, and fulfillment. |
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101 Tips for More Profitable
Catalogs helps you:
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design covers and interiors
that generate sales and enhance your image
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write copy that pulls
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improve your order form
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boost sales with interim mailings,
sale catalogs, mini catalogs, and newsletters
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find, order, test, and mail
profitable lists
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develop a house list that produces
orders and rental income
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determine which product categories
to increase, decrease, and eliminate
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track down new products
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work effectively with suppliers
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earn more through ordering incentives
and sweepstakes
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buy printing, paper, and color
separation
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choose a lettershop
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avoid mailers' most common mistakes
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develop new mailers
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ensure customer satisfaction
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analyze and improve a catalog's
profitability
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| About the Author: |
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In his career, Maxwell Sroge, noted speaker, educator, consultant, and
publisher, has helped shape the direct marketing industry. His Chicago-based
Maxwell Sroge Company has played a key role in the development of new mail-order
businesses and leading consumer and business-to-business marketers. |
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101 Tips for More Profitable Catalogs - $29.95
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