 |
|
Here is an
easy way to stimulate your imagination and get all the headline ideas
you'll
ever need. |
|
Even seasoned
professionals often need a source of stimulus to get the mind's gears
into
motion. This book was created around such a need. |
|
| Each and
every one the 2001 Headlines have
been
winners. |
|
Chances are
that many of them can be quickly and easily adapted to your own special
copy assignment. It will save you countless hours of time and effort.
As
a writer of advertising copy, I'm sure you know what it is to struggle
with copy for hours, for days -- fixing it, polishing it, leaving the
headline
for last and then spending half an hour on it . . . when you know you
should
be spending hours on headlines -- if not days! |
|
Now all you
have to do is scan the table of contents, choose some appropriate
headlines
-- and quickly make those changes needed to match it to the particular
product or service you're selling. |
|
You should
still give the headline the importance it deserves. Only now -- with
this
manual -- it doesn't have to take so long. |
|
