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The Blog Ahead: How Citizen-Generated Media is
Radically Tilting the Communications Balance
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by R. Scott Hall
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214 pages
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$24.95
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THE BLOG AHEAD One of the Internet pioneers
takes a look at the
impact-and future-of the Blog Revolution. Ideas are flashing around the
world at light speed, and R. SCOTT HALL, an Internet pioneer from the
early days at CompuServe and online entrepreneur, explores and
brilliantly illuminates the way blogs are transforming the way human
beings connect minds.
Bloggers, Hall maintains, are at the forefront
of
the greatest change in the life of the mind since the Gutenberg press.
Individuals with no establishment connections or entrie can connect
with millions worldwide, relying solely on the power of their ideas and
their prose to get-and influence-an audience that print journalists and
authors could only dream of.
Communities of interest, unlimited by time
and space, are springing into existence: now they are even exerting
force on the traditional levers of power. Hall gives a trenchant, often
humorous, analysis of this revolution in the human Zeitgeist, ranging
from politics, to media, to the arts.
Here's some of the fascinating
terrain he covers in his analysis of how blogging is reshaping the
world of ideas, affecting global public opinion and mass media:
- This
new form of horizontal communication is examined and compared to its
(feeble) predecessors
- Blogging runs smack-dab into the Rear Guard,
and both sides end up blinking
- The remunerated wordsmiths test the
new blogging waters for unmined gold
- Businesses from the Drucker Era
bow down to the great god Gates
- The next generation of leaders master
the tools they will use
- The dank world of geekery meets the
high-wattage expectations of aesthetics
- The blogosphere
auto-assembles-andbecomes a powerful force for change
Finally, Hall
assembles a list of "Axioms of Blogosophy": principles for the first
true citizens of the world. This survey of the world of blogs is only a
sampling of the wonderful, surprising, and occasionally repulsive
experiences that await the undaunted armchair explorer of the
blogosphere. -R. Scott Hall |
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The Blog Ahead: How Citizen-Generated Media is
Radically Tilting the Communications Balance - $24.95
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