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Cash Copy
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| by Jeffrey Lant |
480 pages
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$43.00
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How
to Offer Your Products and Services so Your Prospects Buy Them. . . Now!
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New 4th Printing!
Over 20,000 In Print!
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A
Resource Every Business In The World Should Be Using!!!
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Look at the marketing
"communications" you're putting out... ads, flyers, post cards, cover letters,
proposals, Web sites... and all the rest. Is the first thing you see...
your name? Your company name? Your photograph? Your address? Your logo?
Table of
Contents
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THEN YOU'RE PRODUCING
SELFISH, ME-CENTERED" MARKETING DOCUMENTS... INSTEAD OF CASH COPY...
and your sales are suffering!!!
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Over 99% of the marketing communications you're producing right this minute
are ending up in the trash. They don't get anyone to act. They don't get
anyone to buy. Yet because you're spending a pile on producing this junk
you think you're "marketing". GET OVER IT! The marketing communications
you're using are failures unless they get people to ACT... unless they
get people to BUY. There is never another reason for producing any kind
of marketing communication - certainly massaging your ego isn't one! |
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That's why you need CASH COPY in your office... now! Learn: |
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the 21 biggest copywriting mistakes
you're making - and how to avoid them
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directions for turning your
copy around so it's about your prospects... and not about you
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how to turn product/service
features into the benefits that really get people to buy
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| You'll
learn how to: |
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turn every word, every line,
each paragraph and page into hooks that motivate your prospects to buy
NOW
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get and use client-centered
testimonial
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create offers that motivate
buyers...And much, much more.
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Thousands of businesses
of every kind all around the world are profiting from this book. It's time
you did, too.
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Cash Copy
- $43.00
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If you'd prefer to order off-line please contact us
toll-free at 888-777-0753.
Purchase orders are accepted from organizations that have set up an
account with us.
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| Contents: |
| Ch. 1: Twenty-One Egregious Copy Errors - And
Why You Make Them |
| Ch. 2: Don't Let the Way You Do Business
Handicap Your Ability To Write Cash Copy, Or What You Must Do To Become And
Run A Client-Centered Operation |
| Ch. 3: The Attitude and Skills You Need to
Produce Cash Copy |
| Ch. 4: Learning What You Need to Know About
Your Prospects So You Can Write the Cash Copy That Compels Them to
Contact You |
| Ch. 5: Transforming Product and Service
Features into Benefits That Get Your Prospects to Buy |
| Ch. 6: Getting Testimonials That Persuade Your
Prospects to Buy What You're Selling |
| Ch. 7: Creating Offers Your Prospects Find
Irresistible - and Get Them to Act NOW! |
| Ch. 8: Finding Out What You Need to Know About
Your Competitors So You Can Blast Them Out of the Water! |
| Ch. 9: Understanding the Anxieties of Your
Prospects and Answering Them - So They Buy What You're Selling Faster |
| Ch. 10: How to Transform What You've Done -
Your Resume - Into Compelling Reasons For Your Prospects and Answering Them
- So They Buy What You're Selling Faster |
| Ch. 11: Your Prospect in Pain? Then Sell Your
Solution and You Both Must Gain! |
| Ch. 12: The Rules YOU Must Follow for Writing
Cash Copy, or One Constructive Thought After Another for Writing What Gets
Your Prospects to Act NOW! |
| Ch. 13: Looking at Some Crucial Pieces of Your
Marketing Communications: Envelope Message, Headlines, Opening Paragraphs,
and More |
| Ch. 14: In Which You Discover Certain Critical
Information About How to Get Your Prospects to Respond to Your Flyers,
Brochures, Proposals, Ads, Postcards, Annual Reports, Media Kits, Free
Client Newsletters, and Catalogs |
| Ch. 15: Mastering the Writing Process |
| Ch. 16: Cash Copy Lay-Out and Production Tips |
| Ch. 17: How to Use Your Copy so You Get the
Results You Want, or Secrets of Money-Making Marketing |
| Ch. 18: Tinkering with Your Copy, or Looking
for Ways to Improve Your Response |
| Ch. 19: Finding and Working with a Cash
Copywriting Consultant |
| Conclusion |
| About the Author |
| Sure-Fire Business Success Catalog |
|
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