The Robert Collier Letter Book
We're pleased to announce the classic 1937 book on copywriting - The Robert Collier Letter Book has been reprinted by the Robert Collier Foundation and is now available in both hardcover and softcover format for a significantly reduced price over previously available versions.        
This book itself includes the following powerful chapters:
  • What is it that Makes Some Letters Pay?
  • How to Arouse that Acquisitive Feeling
  • Getting News Interest Into Your Letters
  • Word Pictures that Make People Want Your Product
  • Motives that Make People Buy
  • The Proof of the Pudding
  • Supplying that Impulse
  • How to Put a Hook into Your Letters
  • The Six Essentials
  • How It All Began
  • The First Olive
  • Selling $2,000,000 Worth of O. Henry Stories
  • A War History That Sold
  • Books That Many People Know
  • How Wells" Outline Was Sold
  • How The Book Buyers Saved A Campaign
  • A Giant of the Mails
  • The Third Fifty Thousand
  • Will You Accept This Little Gift?
  • One Million Dollars' Worth Of Orders In The First Six Months
  • Taking The Guess Out Of Advertising
  • We Help To Start A Store
  • How To Reach The Leaders
  • Collecting With A Smile
  • Life Begins At ???
  • Showmanship
  • Miscellaneous Products
  • How To Raise Money By Mail
  • The Ideal Sales Letter

The Robert Collier Letter Book Hardcover Edition - $39.95


 

Click here for a Printable Order Form you can fax or mail in.
 


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