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The Greatest Direct Mail Sales Letters of All
Time
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by Richard S.
Hodgson
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540 pages
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$129.95
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Make Your Direct Mail Sales Letters
Profitable and Effective with Proven and Tested Techniques...
One of the best ways to ensure that your direct mail
solicitations are top notch is to learn the tried-and-true methods that
have worked for the greatest direct mail writers in the business.
In this edition you'll have access to 100 of
the best direct mail sales letters ever written. Whatever direct
mail assignment you face, in one complete volume, you will find
examples of how leading writers have tackled similar challenges with
stellar results. Included with each letter is a complete analysis
of what makes it great.
Here's just a fraction of what's included:
- Hundreds of tips and checklists for creating
better direct mail sales letters
- More than 100 ways to open a letter
- 90 ways to close a letter
- 14 sections covering all types of letters
including Consumer Mail Order, Business-to-Business Direct Mail,
Fund-Raising, those for Retail Stores and Services, Inquiry and
Lead-Getting, and many more
- 100 basic reasons why people buy
- Valuable advice from the greatest direct mail
marketers working today
- Letters used successfully by companies like
Newsweek, Mercedes-Benz, Hewlett-Packard, The Franklin Mint,
Westinghouse, Day-Timers, Nestle, Xerox, Time-Life and many more
Note: This edition
still contains the old diskette with the letters. Good luck
finding a computer that still accepts diskettes! So buy this for
the book, not for the letters on disk.
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The Greatest Direct Mail Sales Letters of All Time -
$129.95
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If you'd prefer to order
off-line please contact us at 812-235-8050.
| ©
Copyright 2007 SFSBookstore.com |
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