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How to Write a Good Advertisement is a short course in writing
powerful, hard-hitting copy that can help you make your products and services
irresistible to potential customers. This remarkable book has turned many
novice mail-order entrepreneurs into expert copywriters and many experienced
copywriters into masters of their trade. |
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Whether you are new to the craft or have been writing copy for years, your
knowledge and practice of advertising fundamentals will determine the extent
of your success. How to Write a Good Advertisement presents
these fundamentals from the perspective of a 44-year veteran in the copywriting
business. Following these proven techniques and tips, anyone can write
professional advertisements that create a memorable image, pull in mailboxes
full of orders, or attract new customers to their service. |
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One of the most recommended books on advertising. Recommended by Halbert,
Abraham, et al. Answers some of the more burning questions about copy,
such as: |
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How important is the headline?
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What kinds of rewards do good
headlines promise?
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How many words should a headline
contain?
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What do people want?
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How do you select your copy
appeal?
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What is the missing ingredient
in many an otherwise good ad?
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How do you present your facts?
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How do you persuade people to
grasp the advantages?
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How do you ask for action?
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How long should copy be?
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What factors influence the effectiveness
of an ad?
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How do you get more inquiries?
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Learn
How To:
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Grab
reader attention immediately
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Write
compelling copy that holds attention
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Write
a call to action that's difficult to refuse
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Design
winning layouts
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Increase
the number of orders
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Convert
more inquiries to orders
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Get
Answers to Important Technical Questions:
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Also
Included:
14
Interesting and Instructive Split-Run Tests, plus 100 good headlines and
why they were so profitable. |
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