| Let Your Customers
Do the Talking |
| by Michael E. Cafferky |
228 pages
|
$19.95
|
| ISBN: 0936894954 |
|
|
|
You
Too Can Master the No-Cost "Secret Formula"
That Puts Your Company Ahead
of the Pack
|
 |
That's the secret? Let your customers become your best sales people.
Sound crazy? It's not. Word of mouth is the most powerful marketing tool
around. Studies show satisfied customers tell four or more people about
their positive experience. If, however, you disappoint your customers,
word-of-mouth can devastate your business-because dissatisfied customers
tell up to eleven other people.
Table of
Contents
|
|
This book is a tool kit of proven, low-cost promotional methods used by
some of the fastest growing and most successful businesses in the world.
In this book you will learn how to FIND your champion customers who spread
your positive reputation, how to INSPIRE them to bring you more customers,
and how to THANK them appropriately when they work for you. I welcome reviews
on this book from a variety of perspectives. Also, I welcome email notes
from individuals and organizations interested in using and promoting word-of-mouth
marketing. |
|
|
Let Your Customers Do the Talking - $19.95
|
|
If
you'd prefer to order off-line please contact us toll-free at
888-777-0753.
Purchase orders are accepted from organizations that have set up an
account with us.
|
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Contents:
-
Preface
-
Ch. 1. Striking Gold Through
Word-of-Mouth Marketing
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Ch. 2. What it Takes To Succeed
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Ch. 3. How To Make the Grapevine
Work for You
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Ch. 4. Taking Advantage of Customer
Clusters
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Ch. 5. Stopping Negative Word
of Mouth
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Ch. 6. Breaking Through Cultural
Barriers
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Ch. 7. Infiltrating Industry
Infrastructures
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Ch. 8. Finding More Champion
Customers in Your Community
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Ch. 9. Introducing New Products
and Services
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Ch. 10. Coordinating Word of
Mouth with Other Promotional Methods
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Ch. 11. Assessing the Cost of
Word of Mouth
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Ch. 12. Using the Power of Emotions
To Build Your Business
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Ch. 13. Creating and Promoting
a Visible Code of Conduct
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Ch. 14. Turning Your Customers
into Champions
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Ch. 15. Staying Ahead
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Ch. 16. 53 Places Where Word
of Mouth Pays Immediate Dividends
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Biography
Index
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