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This is just a sampling of the
powerful techniques you will learn from
this book:
1. Discover the preferred business situations for Directors
- on page 8
2. Socializers
typically work in these types of careers -
see page 17
3. Use the checklists on pages 64 & 66 to quickly and
accurately identify the styles of your prospects and customers
4. Learn
the 14 traits of highly adaptable people - on pages 87 & 88
5.
Discover the best ways to introduce yourself to each of the four
behavioral styles on page 116
6. Learn the types
of questions you might
ask a third person to determine your prospect's style - on page 117
7.
Read the best ways to leave a voice mail message for each of the four
behavioral styles - on page 118
8. Learn how to use
the "funnel
technique" of questioning to discover your prospect's needs - on pages
128 & 129
9. Use the feature-feedback-benefit technique discussed
on pages 136 & 137
10. Discover how to
get a commitment from a
Thinker on page 148
11. Use the four-touch after-sale follow-up system
presented on page 152
Time has proven that people like to buy from
people they know, like and trust. Your ability to connect with people,
maintain rapport, lower tension and increase trust will determine how
high you climb in the sales profession.
Mastery of The Platinum Rule
will give you an unfair advantage over other salespeople. Here are
expert opinions:
"The Platinum Rule is communication and
relational
genius, translated into a very simple, daily philosophical approach
that gets results. Well done!" Jim Rohn, CPAE, Author, The Five
Major
Pieces to the Life Puzzle
"The Platinum Rule is the priceless key to
unlocking the door to empowerment, productivity and all business and
personal relationships." Denis Waitley, Author, Empires of the
Mind and
The Psychology of Winning "
The success we achieve is in direct
proportion to our ability to understand and communicate with people.
Communicating with people on their terms, not our own, is the key to
creating a loyal customer base and creating mutually profitable
business relationships; both of which result in higher productivity and
increased earnings potential.
"The Platinum Rule is the single most
effective tool for learning how to get exactly what we want in life by
helping others get exactly what they want - the win-win we're all
seeking." Tod Barnhart, Author, The Five Rituals of Wealth
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