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Some time ago I published a book titled The Wizard
of Ads: Turning Words into Magic and Dreamers into Millionaires. That collection
of essays by Roy Hollister Williams on life and commerce came into my possession
under rather extraordinary circumstances, and I felt compelled to share them
with a larger audience.
Shortly after the book's publication,
correspondence began to pour in from around the country. People in all walks of
life told how the Wizard had radically changed the way they thought about
advertising, business, and life. Many asked for more help in putting the
Wizard's powerful principles into action. His essays had convinced them of the
need to change, but the question in their minds was "How?"
One letter mentioned rumors of and Academy, a
school of ancient principles and wisdom, where the elusive Wizard shared his
philosophy and teachings with selected students. Intrigued, I began to make
inquiries, and, after much effort and expense, I was able to verify its
existence. My quest eventually brought into my hands the Wizard's annotated
teaching guide and numerous personal effects.
The spirit of the Wizard's work best shines
through in one of his letters where he says, "There are as many kinds of
Wizards as there are passions in the hearts of humanity, yet a single
characteristic is common to them all: Wizards love to be fascinated. Refusing to
be restricted by the limitations of the body, Isaac Newton, Albert Einstein, and
Stephen Hawking attained the status of Wizards of Worlds. Read of Henry Ford and
the Wright Brothers and you'll witness the birth of Wizards of Wrenches. Emily
Dickinson, Robert Frost, and Dr. Seuss stand in a centuries-long line of Wizards
of Words. Teddy Roosevelt, Mother Teresa, and Martin Luther King were Wizards
with a Contagious Dream. My question for you is simply this: What kind of Wizard
will you be?"
Drawing on the Wizard's teaching guide, here in
much of its original form, I offer you this treasure, Secret Formulas of the
Wizard of Ads. It is my hope, and I'm sure the Wizard's as well, that many
future wizards find a personal epiphany within its pages.
Ray Bard, Publisher
$16.95
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