About The Authors: The Antin brothers have owned and operated many successful businesses including companies in manufacturing, wholesale distribution, retail sales, service, and mail order. Even though they generated million s of dollars in sales and profits from all of their companies, the brothers found that, regardless of the type of business they were in at the time, they always enjoyed the marketing most. And their marketing produced incredible results. They began uncovering "The Lost Art of Common Sense Marketing" in their very first business, and over the next twenty-one years, have documented these powerful marketing principles in away that anyone can use to duplicate their stunning successes. Brad and Alan have now found the perfect business for themselves. They run The Antin Marketing Group, Inc., a marketing consultancy that specializes indirect response marketing. In addition to being highly sought after guest speakers, they also produce seminars and have recently begun to publish a well respected marketing newsletter.