|
Secrets of Successful Direct Mail
|
by Richard V.
Benson
|
192 pages
|
$39.95
|
 |
A legendary book on successful direct-mail marketing and advertising
has just been republished by Bottom Line Books, and imprint of
Boardroom Inc., the direct mail publishing giant whose famous ads start
out, "What never to eat on an airplane..."
Why has Boardroom decided to
reprint this sought-after, how to classic now? Martin Edelston,
Boardroom's CEO, explains, "Direct marketing, in one form or another ,
is part of all our lives. It's used by just about every business and
non-profit...on church bulletins and utility bills, menus left under
doors, coupon ads in newspapers and magazines, inserts with your
bills--even the ads on back of ATM receipts and matchbooks. And most
believe almost all direct marketing can be done better."
In his
foreward to the 1989 edition of Benson's book, Hank Burnett -- one of
the great copywriters of all time - said "This is the equivalent of a
doctoral-level course on how to make a great deal of money legitamately
through the mail, and may well be the most valuable book ever written
on the subject."
Put simply, Dick Benson's view of direct mail
marketing is deceptively simple: The promotor's goal is to get
prospects to raise their hands and say they're interested in what you
have to seel. His book shows how to get those hands in the air. Secrets
of Successful Direct Mail is everything Dick Benson learned in 40 years
in the business.
How valuable is this information? As Martin
Edelston,
one of Dick Benson's clients since 1972, says now, "Dick's book has
wonderful clear lessons on how to do direct marketing right. I wish it
had been available when I was starting out. I learned a lot from it,
and you will too, no matter what you're selling."
Brian Kurtz,
Boardroom's Executive Vice-President -- notes, "Dick's influence on our
company has been enormous. As the primary consultant throughout our
history, he deserves much of the credit for Boardroom's success,
longevity and solid reputation."
|
|
|
Secrets of Successful Direct Mail -
$39.95
|
|
|
If you'd prefer to order
off-line please contact us at 812-235-8050.
| ©
Copyright 2007 SFSBookstore.com |
128
North 2nd Street
|
| Terre
Haute, IN 47807 |
| Phone:
812-235-8050 |
| Toll-free
888-261-8050 |
| Fax:
812-235-0147 |
| E-Mail:
info@SFSMail.com |
|
|
