The Unabashed Self-Promoter's Guide

The Unabashed Self-Promoter's Guide

by Jeffrey Lant

365 pages

$35.00

What Every Man, Woman, Child And Organization In America Needs To Know About Getting Ahead by Exploiting The Media

Thousands and thousands of people around the world are already profiting from this book. They range from people running small businesses to two sitting members of the United States Senate, from people with the most idealistic motives to those who have no other motive than simply wanting to get filthy rich.

Table of Contents

Members of state legislatures and celebrities with well-known names are using this book to build their stature and promote their interests... entrepreneurs swear by it because it promotes their products and services to targeted markets.

You need this book if you're:

running any kind of business entity
selling any product or service
running any charitable or nonprofit organization
a professional who's tired of laboring in obscurity!

You get 364 of Jeffrey's characteristically information-dense pages.

Learn how to:

create Quintessential American Success Images... and avoid Failure Images

produce the documents you need to deal with the media. It's all here from media advisory, standard media release, biographical documents, fact sheets, chronology, position papers, prepared statements, media schedule, clip sheet, announcements, etc. Every form you'll ever use when dealing with the media is already done... and immediately available for you

create and maintain a media Self-Promotion Network

produce all the print articles you'll ever need... you get exact formats the print media use every day and how and when to use them;

handle every kind of media interview... including hostile ones

get just the right photo-graphs... and how to use them

constantly appear on radio and television programs... and know what to do to promote your products/ services when you get there

get "waves" of media... not just isolated, single-shot appearances;

create and promote books through free media... yes, there isn't an author or publisher in the world who should be without this book!

use negative media... to enhance your image!

And much, much more.

The Unabashed Self-Promoter's Guide - $35.00

If you'd prefer to order off-line please contact us toll-free at 888-777-0753.
Purchase orders are accepted from organizations that have set up an account with us.

Contents:

Special Preface for the Revised Second Edition

Introduction

Ch. 1: Technical & Mental Prerequisites of the Unabashed Self-Promoter

Ch. 2 : Fashioning a Quintessential American Success Image

Ch. 3: Information Sources for the Unabashed Self-Promoter

Ch. 4: Producing the Standard Media Kit

Ch. 5: Creating and Maintaining Your Self-Promotion Network

Ch. 6: How and When to Gather Information

Ch. 7: Producing Articles by You: The Three Critical Formats

Ch. 8: Generating Articles About You

Ch. 9: Arranging and Handling the Print

Ch. 10: Piggybacking and Multiple Use

Ch. 11: The Unabashed Self-Promoter in the Darkroom

Ch. 12: Rocking Around the Clock with the Unabashed Self-Promoter

Ch. 13: Arrange Your Electronic Media Interview

Ch. 14: The Successful Interview

Ch. 15: Arranging Your Media Wave: The Coordinated Approach to Unabashed Self-Promotion

Ch. 16: Books By and about You, the Unabashed Self-Promoter

Ch. 17: The Unabashed Self-Promoter and the Talk Circuit

Ch. 18: How and When to Use Publicists

Ch. 19: When and How to Use Negative Media

Ch. 20: A Potpourri of Promotional Possibilities

Conclusion

Appendix 1: Feature Syndicates

Appendix 2: Lecture Agencies

Samples Section

About the Author

JLA Sure-Fire Business Success Catalog

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