Ranking Factors in 2018

Search engine optimization (SEO) is an essential part of keeping your brand on the internet spotlight. The buzzword has been circulating online marketing trends for the past few years, making an impact now more than ever. If you want to get your brand ranked higher on the search result list, here are some items to consider.

What Does Search Engine Optimization Mean?
Search engine optimization is considered as the potential for internet traffic. This is usually done by measuring keywords, search terms, and other exceptional circumstances. Each search engine all has their unique ways of how their results appear to their users.

While the top space for any result is left for paid promotion, SEO isn’t a type of advertisement. It is instead the art raising your rate of internet traffic by following the trends and manipulating your content for the search engines to easier find.

What Are Current Rank Factors in SEO?
Based on the current search engine or algorithm you are trying to influence, your answer will differ. In past iterations for Google AI, the content, meta titles, and outbound links all had a considerable impact on the search result.

Now, however, things are a little bit different. Outbound links from reputable sites are known to have more priority and impact than those of lower-ranked, filler webpages. This is Google’s way of trying to stop companies from cheating the system. Businesses can no longer buy fake websites to fill up their pages with garbage links. Sites that maintain a clean reputation while providing quality content are found to be ranked higher.

What Is Google’s AI?
RankBrain is the current name of Google’s artificial intelligence system and a way of measuring user interaction signals in regards to a website. The bot measures the amount of time a person spends on a webpage, taking this into account. This is referred to as “Dwell Time.”

In comparison, a user who quickly opens and closes a website due to poor content or page speed is also measured. This is known as “Click-Through-Rate” (CTR). The average dwell time for a top-ranked, popular website is around three minutes.

What Type of Website Content Helps to Boost Rank?
Web page content used to hold a lot more weight than it does currently. Popular sites are ranked high for one a few reasons. This is being: keyword frequency, quality of content, and connected links. Google is searching for the types of web pages to allow their users to find everything they need in one place. They want content that is shown to have a high amount of dwell time.

When writing new pages in hopes of optimizing for page ranking and SEO, consider publishing works that are at least 2,000 works, have 8-10% frequency for Keywords that naturally flow, and have a handful of both inbound/outbound links. There are a variety of tools out there to see what kind of frequency that current keywords are being searched.